# Mess-Proof Play Services Play-Doh's Home Protection Service Prepares Homes for Fun By Laura McQuarrie | Published 2021-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mess-proof-play References: [toyworldmag](https://toyworldmag.co.uk/hasbro-launches-play-doh-marketing-initiative-for-summer/) & [playdohhomeprotectionservice](https://www.playdohhomeprotectionservice.com/) [Modeling clay toys](https://www.trendhunter.com/trends/playdoh-barbie) have a tendency to get into get into all sorts of unexpected places in the home and Play-Doh wants to help parents and kids alike enjoy mess-free play time with its new Home Protection Service. Created to "take the stress out of mess," the service promises to Play-Doh proof the home so that fun and creativity can continue without worry. To keep the chaos of playtime under control, Play-Doh’s Home Protection squad installs a theatrical experience for kids, and the brand is also offering [limited-edition DIY Kits](https://www.trendhunter.com/trends/the-helper-play-kit), complete with aprons, tablecloths and more. Families that are spending time at home this summer now don't have to worry about the mess that [arts and crafts](https://www.trendhunter.com/trends/creativity-workshop-series) will make, since it's all about preparing for messes to be made and contained. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Home Protection Services:** Play-Doh offers a new home protection service to aid parents in ensuring mess-free playtime for their kids at home. - **DIY Kits:** Play-Doh is also offering DIY kits for families to create their own mess-free play environment at home. - **Theatrical Play:** Play-Doh's Home Protection Squad is offering a theatrical play experience for kids to help control the chaos of playtime. ### Sectors Adopting This - **Toy Industry:** Toy companies should consider offering similar home protection services to provide added value to their products. - **Home Cleaning Industry:** Home cleaning services can incorporate mess-proofing services into their offerings to cater to families with young children. - **Home Decor Industry:** Home decor companies can develop product lines specifically catered to parents seeking interior design solutions for mess-free playtime with their kids. ## Related on Trend Hunter - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Adult-Focused Modeling Dough](https://www.trendhunter.com/trends/play-doh.md) - [Sensory Dough Toys](https://www.trendhunter.com/trends/playdoh-6-variety-compounds.md) - [DIY Colourful Dough Sets](https://www.trendhunter.com/trends/the-dough-project.md) - [Colorless Modeling Compounds](https://www.trendhunter.com/trends/play-doh-x-pantone.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Family-Focused Disinfectant Lines](https://www.trendhunter.com/trends/familyguard.md) - [Holiday-Scented Sensory Toys](https://www.trendhunter.com/trends/winter-holiday-box.md) - [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md)