# Health-Focused Hygiene Cosmetics MeSoap Provides Supplies and Funds Sanitation Initiatives By Rebecca Byers | Published 2012-06-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mesoap References: [soapsaves.org](http://soapsaves.org/) MeSoap is an innovative social enterprise that slightly tweaks the "one-for-one" model in order to better provide for the developing communities they support. Statistics show that the mortality rate decreases two-fold when soap and clean water are used for handwashing, and according to the MeSoap website, that data inspired the creation of the social enterprise in the first place. MeSoap is partnered with [Living Water International](https://www.trendhunter.com/trends/rainforest-restoration-lab), an established non-profit with expertise in sanitation solutions and water hygiene programs in developing countries. MeSoap's relationship with Living Water International ensures an appropriate and sustainable method of giving, a key aspect of the socially conscious brand's mission. Instead of donating exactly one bar of soap for every bar they sell, MeSoap donates the equivalent dollar amount to Living Water International to be put toward the funding of educational programs, sanitation initiatives and hygiene supplies, including, of course, soap. MeSoap can be purchased in a handful of stores listed on their website and several online stores, including Amazon.com, [Pure Citizen](https://www.trendhunter.com/trends/pure-rush-soap) and on their [Facebook](https://www.trendhunter.com/trends/meta-quest-education) page. **Contact Information** MeSoap [website](http://soapsaves.org/) MeSoap on [Facebook](http://www.facebook.com/MeSoap) MeSoap on [Twitter](http://twitter.com/getmesoap) ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Health-focused Hygiene Products:** The trend of socially conscious brands creating hygiene products with a focus on improving health and sanitation in developing countries, utilizing the one-for-one donation model. - **Donation Alternatives:** An alternative to the one-for-one donation model; companies can donate the equivalent dollar amount to a non-profit organization to support education and sustainable sanitation initiatives in developing communities. - **Partnerships with Non-profits:** Companies teaming up with established non-profit organizations with expertise in sanitation solutions to create appropriate and sustainable methods of giving to improve hygiene and public health in developing countries. ### Who This Affects Most - **Hygiene and Beauty:** Opportunities for hygiene and beauty companies to create products with a focus on health and sanitation for developing countries, while also using alternative methods of donation to support educational and sustainable hygiene initiatives. - **Non-profit:** Opportunities for non-profit organizations to partner with socially conscious companies to support and promote educational initiatives and sustainable hygiene practices in developing countries. - **Retail:** Opportunities for retail companies to partner with socially conscious hygiene product companies to create a positive social impact while improving brand reputation and loyalty. ## Related on Trend Hunter - [Sleek Toiletries Solutions](https://www.trendhunter.com/trends/soapstone-20.md) - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Rental Bathroom Amenity Projects](https://www.trendhunter.com/trends/sojo-and-clean-the-world.md) - [Soap-Embedded Body Scrubers](https://www.trendhunter.com/trends/body-smoosh.md) - [Biodegradable Single-Use Soap](https://www.trendhunter.com/trends/tab-soap.md) - [Mobile Hand-Washing Units](https://www.trendhunter.com/trends/wash-and-go-sink.md) - [Collaborative Water Brand Soaps](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch.md) - [Non-Foaming Oil Cleansers](https://www.trendhunter.com/trends/nonfoaming-oilbased-cleanser.md)