# Tobacco-Scented Holiday Trees Miller High Light's Merry High Light Gives Off a Dive Bar Scent By Laura McQuarrie | Published 2023-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/merry-high-light References: [designtaxi](https://designtaxi.com/news/425888/Miller-High-Life-Debuts-Light-Up-Christmas-Trees-That-Smell-Like-Tobacco/) & [millerhighlife](https://www.millerhighlife.com/120th-anniversary)  Miller High [Light](https://www.trendhunter.com/trends/bush-lights) put its twist on traditional holiday trees this season with the [Merry](https://www.trendhunter.com/trends/merry-sparkles-outdoor-decor) High Light, a light-up decorative display that delights with a multi-sensory experience. In addition to giving off the festive glow of red and green lights, the Merry High Light tree helps to recreate the atmosphere of a dive bar anywhere it goes by giving off the scent of tobacco. While the 2.5-foot tabletop centerpiece will be going on sale soon via the [Miller High Life](https://www.trendhunter.com/trends/dive-barfume) website, one lucky winner will receive a full-sized, five-foot collector’s edition tree as part of a sweepstakes. The taller version of the display tree stands apart with a custom Girl in the Moon tree topper and it promises to add the warmth of the holiday season to any home bar. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 43% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Multi-sensory Decor:** Miller High Light's Merry High Light offers a multi-sensory experience with its light-up display and tobacco scent. - **Custom Collectibles:** The collector's edition of the Merry High Light tree includes a custom Girl in the Moon tree topper, enticing collectors and enthusiasts. - **Alternative Holiday Decor:** The tobacco-scented Merry High Light tree provides a unique and unconventional holiday decoration option for those looking for something different. ### Sectors Adopting This - **Beverage:** Miller High Life's Merry High Light tree capitalizes on the brand's beer heritage and expands into the holiday decor market. - **Home Decor:** The Merry High Light tree offers a new and unique decor option for consumers looking to add a festive touch to their homes. - **Collector's Items:** The collector's edition of the Merry High Light tree appeals to collectors and enthusiasts who seek unique and limited-edition items. ## Related on Trend Hunter - [Festive Tree Keg Stands](https://www.trendhunter.com/trends/christmas-tree-keg-stand.md) - [Dive Bar-Scented Fragrances](https://www.trendhunter.com/trends/dive-barfume.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Gingerbread Dive Bars](https://www.trendhunter.com/trends/gingerbread-set.md) - [Beer Branded Leg Lamps](https://www.trendhunter.com/trends/miller-high-life-leg-lamp-beer-tower.md) - [Festively Fragranced Holiday Hangers](https://www.trendhunter.com/trends/holiday-hangers.md) - [Fragrant Holiday Trees](https://www.trendhunter.com/trends/holiday-tree-displays.md) - [Drinking Vessel Ornaments](https://www.trendhunter.com/trends/beernaments.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md)