# Merry-Go-Rounds As Water Pumps PlayPumps Demonstrate Fun Ecopreneurship By Katie Cordrey | Published 2008-12-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/merry-go-round-pumps-water References: [playpumps.org](http://www.playpumps.org/) & [playpumps.org](http://www.playpumps.org/site/c.hqLNIXOEKrF/b.2603385/k.53B9/About_Us__More_Quotes.htm) In an increasingly thirsty world, PlayPumps International installs [merry-go-rounds](https://www.trendhunter.com/trends/birddy) (also known as roundabouts or run abouts) that pump water when kids play on them. The simplicity of the system is elegant: Kids play, and water pumps. Entire villages gain access to [clean drinking water](https://www.trendhunter.com/trends/spout-water) without the intense labor and time investment required before the pumps were installed. Crops can be irrigated. Sanitation becomes easier to achieve. Time once spent gathering water is available for family, community and education. The pumps are funded by donations and by the revenues from [outdoor advertising on reservoir towers](https://www.trendhunter.com/trends/water-from-air). Playpumps also provides educational information, downloadable action kits, and a Facebook group where you can join or lend support. This is ecopreneurship at its best, incorporating need, innovation, beneficiary participation, and social good into a single forward-looking solution. Photo Credit: The Gallery images here are courtesy of PlayPump International and their advocates. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 46% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Playful Water Access:** Develop technology around playful access to basic needs to improve global access. - **Ecopreneurship Solutions:** Integrate innovation, beneficiary participation, and social good into solutions for global issues. - **Revenue-powered Philanthropy:** Combine philanthropy with business models such as advertising to finance social responsibility. ### Who This Affects Most - **Water Access:** Develop technology that provides access to water for regions in need. - **Eco-friendly Entrepreneurship:** Create enterprise models based on eco-friendly practices. - **Social Responsibility Advertising:** Explore advertising as a means of financing social responsibility. ## Related on Trend Hunter - [Heritage Sound Playgrounds](https://www.trendhunter.com/trends/hornscape-playground.md) - [Charitable Anniversary Dolls](https://www.trendhunter.com/trends/waterbabies.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Kid-Envisioned Urban Environments](https://www.trendhunter.com/trends/the-little-big-playmat.md) - [Community Water Access Points](https://www.trendhunter.com/trends/luanda-waterpoints.md) - [Generational-Lasting Dynamic Playgrounds](https://www.trendhunter.com/trends/mike-hewson-2.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md) - [Interactive Screen-Free Games](https://www.trendhunter.com/trends/spin-play.md)