# Fantasy Footwear Collaborations Merrell Unveils a New House of the Dragon Footwear Collaboration By Kanesa D | Published 2024-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/merrell-2 References: [yahoo](https://www.yahoo.com/entertainment/house-dragon-season-2-war-210000838.html) & [merrell](https://www.merrell.com/CA/en_CA/home?gad_source=1&gclid=Cj0KCQjw-5y1BhC-ARIsAAM_oKlYwpJAilj0o3eIeLdsqSwwhHd22xep2onKHMM0fo8Ch0QcF2AnkkAaAmotEALw_wcB&gclsrc=aw.ds)  [Merrell](https://www.trendhunter.com/trends/merrell-house-of-dragon) is unveiling an exclusive sneaker collection celebrating the legendary houses from the 'House of the Dragon' series. This collection blends high-performance footwear with fantasy-inspired design. It features three distinct models, each paying homage to the esteemed houses of Targaryen, Hightower, and Velaryon. The House Targaryen Agility Peak 5, debuting on August 17, features a vibrant yellow color, dragon trio lace holder, embossed dragon scale detailing, and a weathered midsole, capturing the house's fiery nature. The House Hightower Moab Speed 2 showcases a teal color with similar design elements, reflecting the house's noble status. Finally, the House Velaryon Moab 3, available on September 7, is bold red. It features dragon scale detailing and a weathered midsole to represent the house’s maritime strength. The new line will be made available across August and September. Image Credit: Merrell ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 89% | Activity: 86% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Fantasy-themed Footwear:** Footwear that incorporates fantasy series design elements can captivate fans and create a unique fashion statement. - **Collaborative Sneaker Collections:** Collaborations between popular media franchises and footwear brands can produce exclusive and highly sought-after products. - **Limited-edition Releases:** Limited-edition footwear releases create urgency and a sense of exclusivity among consumers, driving demand. ### Who This Affects Most - **Athletic Footwear:** The athletic footwear industry can benefit by infusing high-performance designs with popular culture themes. - **Media and Entertainment:** Media and entertainment brands can extend their influence by partnering with fashion industries for merchandise collaborations. - **Fashion Retail:** Fashion retailers can explore unique partnerships to offer exclusive collections that attract both fashion enthusiasts and fans of specific franchises. ## Related on Trend Hunter - [Fantasy-Inspired Hiking Shoes](https://www.trendhunter.com/trends/merrell-house-of-dragon.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md) - [Thematic Dragon-Inspired Timepieces](https://www.trendhunter.com/trends/dragon-inspired-timepieces.md) - [Fantasy-Series Inspired Eyewear](https://www.trendhunter.com/trends/diff-eyewear.md) - [Collaborative Sci-Fi Series Footwear](https://www.trendhunter.com/trends/clarks-x-stranger-things.md) - [Technical Footwear Collaborations](https://www.trendhunter.com/trends/belstaff-and-merrell.md) - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Weatherized Hiking Shoe Collabs](https://www.trendhunter.com/trends/speedarc-matis-goretex.md) - [Fantasy Prequel Wines](https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz.md)