# Fragrant Shimmer Mists Tarte’s Mer-Mist Spray Gives Skin a Luminescent Glow By Mishal Omar | Published 2018-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mermist References: [sephora](https://www.sephora.com/product/mer-mist-shimmer-spray-rainforest-the-sea-collection-P429968) Known for its high quality, playful cosmetic items, the [Tarte](https://www.trendhunter.com/trends/tarte-cosmetics-1) brand’s Mer-Mist Shimmer Spray offers the ideal summer [body spray](https://www.trendhunter.com/trends/scented-body-mists). With warmer months finally approaching, cosmetic brands are increasingly pushing out items like this particular Tarte [body luminizer](https://www.trendhunter.com/trends/shimmer-shine). The vegan spray is described as “magical” in appearance by the brand, and can be misted onto the body to give it a subtle, shell-pink shimmery glow. To use the product properly, users must shake it well to ensure the optimum distribution of the shimmering sparkles it contains. The Mer-Mist Shimmer Spray product offers a light coconut scent in keeping with the beachy, summery theme the product is infuenced by. It is also free of parabens, phthalates and talc. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Body Luminizers:** Cosmetic brands are investing in creating shimmery products that give the skin a luminous glow. - **Vegan Beauty Products:** The demand for products made from natural and vegan ingredients is growing among consumers. - **Summer-themed Cosmetics:** Cosmetic brands are capitalizing on the summer season by offering products with beachy scents and packaging. ### Industries Being Reshaped - **Cosmetics Industry:** Innovative cosmetic companies can create unique and playful products like body luminizers to stand out in a highly competitive market. - **Green Beauty Industry:** The trend towards natural and vegan beauty products creates an opportunity for brands to target environmentally-conscious consumers. - **Seasonal Product Industry:** Creating themed products can cater to customers looking for products specifically for a certain season, such as summer-themed cosmetics for warmer months. ## Related on Trend Hunter - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Enchanting Body Mists](https://www.trendhunter.com/trends/fairy-bomb-fragrance-mist.md) - [Tanner-Scented Body Mists](https://www.trendhunter.com/trends/spray-tan-body-mist.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Aromatic Body Spritzes](https://www.trendhunter.com/trends/glossier-body-care.md) - [Favorite Fragrance Body Sprays](https://www.trendhunter.com/trends/lush-body-sprays.md) - [Take-Anywhere Fragrance Mists](https://www.trendhunter.com/trends/byrosiejane-body-hair-mists.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md)