# Mythological Matte Lipsticks 'Mermaid Tears' is the Latest from the Too Faced Mythological Line By Ell Smith | Published 2017-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-tears References: [hypebae](https://hypebae.com/2017/10/too-faced-mermaid-fairy-unicorn-angel-tears-makeup-lipstick) & [thegloss](http://www.thegloss.com/beauty/too-faced-mermaid-tears-lipstick-photos/) Last year, cult beauty brand [Too Faced](https://www.trendhunter.com/trends/bauble-gloss-ring) released its La Creme lipstick in the color Unicorn Tears, which was an immediate hit due to its [shimmering holographic finish](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip) -- in response to its success, the brand has released another glistening shade called Mermaid Tears. This shade serves as a further extension of the brand's mythological range, which appeals to audacious makeup lovers due to its uniquely standout finish. The [moisturizing matte lipstick](https://www.trendhunter.com/trends/signature-lip-blush) features a comfortable combination of hydration and pigment, resulting in long-lasting wear. Although the specifics about the newly announced product are not known, the Mermaid Tears lip shade is packaged in an elegant green box that elicits a sense of mystery and wonder. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mythological Makeup:** Expanding product lines inspired by mythical creatures is a trend that appeals to adventurous makeup enthusiasts, providing opportunities for collaborations and unique formulas. - **Shimmering, Hydrating Matte Lipsticks:** Offering shimmery, moisturizing matte lipsticks in bold shades is a trend gaining popularity, creating opportunities for innovative ingredient combinations and sustainable packaging options. - **Mysterious, Whimsical Packaging:** Using mystique and whimsy in packaging design to create an air of intrigue around beauty products is a trend that captures attention and can lead to a high demand for limited edition releases. ### Industries Being Reshaped - **Cosmetics:** Cosmetics brands experimenting with product lines inspired by mythology can capture the attention of younger demographics and encourage product loyalty through unique formulas and packaging. - **Sustainability:** Innovations in eco-friendly packaging for shimmering lipsticks provide more sustainable options for beauty enthusiasts. - **Collaborations:** Trendsetting makeup brands could partner with artists and influencers to create unique formulations and packaging designs that appeal to a wider audience. ## Related on Trend Hunter - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Disney-Inspired Lipsticks](https://www.trendhunter.com/trends/princess-incognito.md) - [Balm-Like Matte Lipsticks](https://www.trendhunter.com/trends/signature-lip-blush.md) - [Black Metal-Inspired Lip Balms](https://www.trendhunter.com/trends/lip-embalms.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md)