# Weightless Hydrating Serums Tarte's Mermaid Skin Serum Instantly Refreshes Dry and Tired Skin By Riley von Niessen | Published 2018-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-skin References: [tartecosmetics](https://tartecosmetics.com/en_CA/new-arrivals/mermaid-skin-hyaluronic-h2o-serum/1260.html?cgid=new-arrivals&dwvar_1260_color=multi#start=3) In time for the summer, [Tarte](https://www.trendhunter.com/trends/creaseless-creamy-concealer) added its Mermaid Skin Hyaluronic H20 Serum to its oceanic-inspired line of skincare and beauty products. The [ultra-lightweight serum](https://www.trendhunter.com/trends/dew-n-plump) can be applied to the face and neck morning and night, or anytime in the day that the user needs a little boost of hydration. As the formula is so lightweight, it doesn't cause the skin to feel heavy or greasy, making it ideal for the hot weather. Once the formula is applied, the skin is left with a plump and dewy finish, with key ingredients like [hyaluronic acid](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum), vitamin B5, and marine plant extract helping to nourish the skin while providing an antioxidant defense. Like other Tarte products, the Mermaid Skin Hyaluronic H20 Serum is dermatologist tested, oil-free, and completely vegan. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Ultra-lightweight Skincare:** The trend of ultra-lightweight skincare products opens up disruptive innovation opportunities in creating serums and moisturizers that provide hydration without feeling heavy or greasy on the skin. - **Hydration-boosting Formulas:** The trend of hydration-boosting formulas presents opportunities to develop serums and moisturizers with key ingredients like hyaluronic acid and vitamin B5 that deeply nourish and hydrate the skin. - **Natural and Vegan Beauty:** The trend of natural and vegan beauty products creates potential for disruptive innovation in developing skincare lines that are dermatologist tested, oil-free, and completely vegan. ### Who This Affects Most - **Skincare Industry:** The skincare industry can leverage the trend of ultra-lightweight skincare and hydration-boosting formulas to create innovative serums and moisturizers for different skin types that provide effective hydration. - **Beauty Industry:** The beauty industry can explore the trend of natural and vegan beauty to develop skincare lines that cater to consumers seeking dermatologist-tested, oil-free, and vegan products for their beauty routine. - **Cosmetic Retail Industry:** The cosmetic retail industry can capitalize on the trend of ultra-lightweight skincare and hydration-boosting formulas by offering a wide range of serums and moisturizers that meet the demand for lightweight, non-greasy, and deeply hydrating products. ## Related on Trend Hunter - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Healing Seaweed Serums](https://www.trendhunter.com/trends/the-serum.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [Hydrating Lightweight Gel Serums](https://www.trendhunter.com/trends/lightweight-gel-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/tree-hut-1.md)