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# Drawn Mermaid Dresses
Ammerman Schlösberg's Mermaid Fashion Dress Makes a Splash.

By Ashley Noelle Lesiak | Published 2013-11-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-shift-dress
References: [vfiles](https://www.vfiles.com/shop/products/2445) & [vfiles](https://www.vfiles.com/shop)

If mystical maidens are your thing, why not trying adding a splash of mermaid fashion to your other-worldly wardrobe?

Fashion is fantasy, and so is Ammerman Schlösberg's design for this shift dress. There is nothing like adding a mystical creature to make your wardrobe bubble with whimsy. This mermaid fashion dress is intricately designed and is incredibly unique and eye-catching. Exotic illustrator Amanda Pearson painted the mermaid in the middle. The painting depicts a naked, purple-haired mermaid with a green tail. The legendary woman is laying across the crescent moon which has coral coming out of it. Underwater foliage, the stars and a small sun are in the background.

The dress itself has a sort of black and blue tie dye effect to it. The sleeves and the neck are trimmed with red, silver, and blue metallic. The end effect is an over-the-top fantasy mermaid fashion look.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 23% | Activity: 7% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Mermaid Fashion:** Integrating mystical creatures, like mermaids, into fashion designs to create unique and eye-catching apparel.
- **Fantasy Fashion:** Integrating fantasy elements, such as mythical creatures, into clothing designs to provide whimsy.
- **Illustrated Apparel:** Creating clothing designs that feature unique artwork such as detailed illustrations as a focal point.

### Sectors Adopting This

- **Fashion Design:** Incorporating mythical creatures, like mermaids, into fashion designs to create unique and whimsical clothing.
- **Illustration Design:** Creating clothing with unique illustrations, like painted mermaids, as the focal point to elevate designs.
- **Merchandising:** Utilizing unique and eye-catching clothing designs, like those featuring mermaids, to increase sales and customer interest.

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