# Glittery Cosmetic Gels This Mermaid Glitter Gel Offers Youthful Cosmetic Experimentation By Mishal Omar | Published 2018-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-glitter References: [sephora](https://www.sephora.com/product/mermaid-glitter-gel-be-mermaid-make-waves-collection-P429911) The makeup brand [Tarte](https://www.trendhunter.com/trends/tarte-cosmetics-1) is offering a Mermaid Glitter Gel as part of it’s ‘Be a Mermaid & Make Waves’ collection of makeup products. The limited edition gel was made to give users a look that is [iridescent](https://www.trendhunter.com/trends/tree-hut-gemstone-glow) and somewhat reminiscent of the large pieces of glitter that were so popular in 90s makeup trends. Those who use the product are able to personalize it so that it remains as subtle or pigmented as they’d like — layering the product multiple times ensures a hard-to-miss aesthetic. The Tarte Mermaid Glitter Gel is ideal to play up natural beauty looks, and can also be used for experimenting with ones that are a bit more dramatic and Instagrammable. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Mermaid-inspired Makeup:** Opportunity for cosmetics brands to create limited edition collections with iridescent, glittery products that tap into the nostalgia of 90s makeup trends. - **Personalized Cosmetics:** Potential for makeup brands to offer customizable products that allow users to control the level of pigmentation and create unique looks. - **Instagrammable Beauty:** Advantage for beauty brands to create products that help users achieve dramatic, eye-catching looks that are share-worthy on social media. ### Where This Applies - **Cosmetics:** Cosmetics brands can leverage the trend of mermaid-inspired makeup to create innovative and attention-grabbing products. - **Beauty:** Opportunity for the beauty industry to incorporate personalization features into their product offerings to cater to individual customer preferences. - **Social Media:** Potential for social media platforms and beauty influencers to capitalize on the popularity of Instagrammable beauty trends by promoting and showcasing these products and looks. ## Related on Trend Hunter - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Iridescent Smoothie Toppings](https://www.trendhunter.com/trends/tropical-smoothie-cafe-mermaid-style.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Glitter Setting Sprays](https://www.trendhunter.com/trends/glitter-setting-spray.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Sparkly Glittering Drink Enhancers](https://www.trendhunter.com/trends/brew-glitter.md)