# Light-Refracting Gin Bottles Mermaid Gin Comes in a Tactile Plastic-Free, Recyclable Bottle By Laura McQuarrie | Published 2019-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-gin References: [barmagazine](https://barmagazine.co.uk/mermaid-gin-debuts-new-sustainable-bottle-design/) & [mermaidspirit.uk](https://mermaidspirit.uk/) The Isle of Wight Distillery introduced a fresh new [gin bottle design](https://www.trendhunter.com/trends/edinburgh-gin-redesign) for its premium Mermaid Gin that is [plastic-free and recyclable](https://www.trendhunter.com/trends/sapling-spirits-vodka). The bottle is colored with biodegradable paint and incorporates all-natural cork, a wooden top and a paper seal, making it a showpiece bottle that also supports sustainability and ultimately, sea life. The bottle boasts a highly tactile design with scales that resemble the light-refracting qualities of the tail of a mythical creature. The cool-colored gin bottle takes on the hues of the world's waters, ranging from the bright and clear tones of the Mediterranean to the jewel-toned greens of the Mid-Atlantic. The gin bottle also boasts other clever design details, such as it being weighted forward for ease of handling. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plastic-free Packaging:** Opportunity to create sustainable packaging solutions that reduce plastic waste and support environmental conservation. - **Biodegradable Materials:** Opportunity to develop products using biodegradable materials that minimize harm to the environment and promote green practices. - **Tactile Design:** Opportunity to incorporate tactile elements into product design to enhance user experience and create unique brand experiences. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to adopt sustainable packaging solutions and differentiate their products in the market. - **Packaging:** Opportunity for packaging industry to innovate and design biodegradable solutions that reduce environmental impact and meet changing consumer demands. - **Hospitality and Tourism:** Opportunity for hospitality and tourism industry to showcase sustainable practices and offer unique experiences by using tactile design elements in their offerings. ## Related on Trend Hunter - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Recycled Glass Gin Bottles](https://www.trendhunter.com/trends/gordons-gin.md) - [Recycled Gin Bottles](https://www.trendhunter.com/trends/recycled-gin-bottle.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md) - [Mermaid-Inspired Tequila Bottles](https://www.trendhunter.com/trends/mermaidshaped-bottle.md) - [Pouch-Packaged Gins](https://www.trendhunter.com/trends/darnleys-gin.md) - [Sculptural Glass Bottles](https://www.trendhunter.com/trends/sculptural-glass-bottles.md) - [Aluminum Bottle-Packaged Gin](https://www.trendhunter.com/trends/penrhos.md) - [Aluminum Gin Bottles](https://www.trendhunter.com/trends/hyke-3.md)