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# Mermaid-Themed Fruit Candies
Brach's New Mermaid Fruity Candy Corn is Here for Halloween

By Katherine Pendrill | Published 2019-08-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-fruity-candy-corn
References: [delish](https://www.delish.com/food-news/a28689365/brachs-mermaid-candy-corn/) & [instagram](https://www.instagram.com/p/B1FtHZghLsJ/?utm_source=ig_embed)

It seems as though Brach's is here to make Halloween a little bit less spooky with its colorful new Mermaid Fruity Candy Corn.

Branch's is perhaps best known for its candy corn, which is why the release of a new Mermaid Fruity Candy Corn has people talking. The magical new treat was spotted by Instagrammer @junkfoodmom, who appears to have found the product as [Kroger](https://www.trendhunter.com/trends/sow-good). According to the packaging, the new Mermaid Fruity Candy Corn includes six fruity flavors, which range from [Strawberry](https://www.trendhunter.com/trends/strawberry-half-half-flavor) and [Green Apple](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-pizzeria), to Grape and Lemon. And of course, each candy corn piece comes in a sea-themed shape, such as a shell or starfish.

With the release of yet another mermaid-themed food product, it seems as though the sea creature craze has yet to wane in popularity.

Image Credit: *@junkfoodmom.*

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 49% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Mermaid-themed Food Products:** Opportunity to capitalize on the continued popularity of mermaid-themed products by creating innovative and unique food items.
- **Colorful Candy Corn Varieties:** Disruptive innovation opportunity to expand the traditional candy corn market by offering colorful and flavorful varieties.
- **Social Media Discoveries:** Opportunity to leverage social media platforms like Instagram to discover and source new food products and trends.

### Industries Being Reshaped

- **Confectionery Industry:** Opportunity for confectionery companies to create new and exciting candy products that align with current popular trends.
- **Retail Industry:** Opportunity for retailers to stock and sell mermaid-themed food products to capitalize on consumer demand for novelty and unique items.
- **Social Media Platforms:** Opportunity for social media platforms to serve as a platform for users to discover and share new food products and trends.

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