# Sparkly Sea Creature Cereals Kellogg's is Launching Mermaid Froot Loops in Australia By Katherine Pendrill | Published 2019-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-froot-loops References: [delish](https://www.delish.com/food-news/a26870011/kelloggs-limited-edition-mermaid-froot-loops/) & [bustle](https://www.bustle.com/p/mermaid-froot-loops-have-hit-shelves-in-australia-they-are-a-majestic-purple-dream-16974018) While Foot Loops have long been associated with one colorful toucan, now they're about to get an aquatic makeover with the debut of Mermaid Froot Loops. The catch is that you'll have to be in Australia to try them. The new Mermaid Froot Loops are a [colorful new breakfast offering](https://www.trendhunter.com/trends/strawberries-cream-pebbles) from [Kellogg's](https://www.trendhunter.com/trends/new-froot-loops-shake). While similar to the original, the new Fruit Loops are purple, green, and yellow, instead of all the colors of the rainbow. Toucan Sam has also been replaced by a sweet mermaid mascot who explains that the cereal is free of preservatives, artificial colors, and flavors Unfortunately for Froot Loops fans in the states, the new Mermaid Froot Loops are exclusively available in Australia for a limited time. Image Credit: *Kellogg's.* ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Colorful Breakfast Cereals:** Opportunity to innovate by creating unique and visually appealing breakfast cereals with vibrant and unconventional colors. - **Mermaid-themed Food Products:** New opportunities to release food products with a mermaid theme, catering to consumers' fascination with mythical creatures. - **Clean and Natural Cereal Options:** Opportunity to develop cereals that are free from preservatives, artificial colors, and flavors, meeting the demand for healthier options. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore new, whimsical cereal offerings that align with consumers' desire for visually appealing and theme-based products. - **Marketing and Advertising:** Opportunity for marketers and advertisers to tap into the popularity of mermaids and create engaging campaigns for mermaid-themed food products. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for clean and natural cereal options by developing and promoting nutritious breakfast alternatives. ## Related on Trend Hunter - [Cereal-Themed Multi-Color Clogs](https://www.trendhunter.com/trends/froot-loops-1.md) - [Fruity Cereal-Studded Cookies](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie.md) - [Chromatic Cereal Mascot Clogs](https://www.trendhunter.com/trends/froot-loops-x-crocs-classic-clog.md) - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md) - [Fruity Cereal-Flavored Milks](https://www.trendhunter.com/trends/nestle-sensations-froot-loops-cereal-flavored-milk.md) - [Cereal-Inspired Slushies](https://www.trendhunter.com/trends/froot-loops-icee.md) - [Strawberry Cereal-Infused Milkshakes](https://www.trendhunter.com/trends/new-froot-loops-shake.md) - [Blueish Film-Inspired Cereals](https://www.trendhunter.com/trends/pandora-flakes-cereal.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md)