# Grungy Siren Photography The Mermaid Fantasy Nylon Korea Editorial is 90s Inspired By Jana Pijak | Published 2013-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-fantasy References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/alexandra-bogatyrova-in-mermaid-fantasy-for-nylon-july-2013/) & [nylonmedia.co.kr](http://www.nylonmedia.co.kr/) Alexandra Bogatyrova stars in the 'Mermaid Fantasy' image series that graces the July 2013 issue of Nylon Korea. This siren-inspired beauty story is lensed by visionary photographer Kim Oi Mil who captures the talented model chameleon as she floats in a pool of bright blue water. Sporting a slew of vibrant wig designs, Alexandra channels a 90s grunge goddess as she pulls off choppy crimson locks as well as Seapunk-worthy violet and blue-hued tresses. The 'Mermaid Fantasy' Nylon Korea editorial is a modern take on a classic underwater siren aesthetic. Referencing both mythological imagery as well as 90s era grunge undertones, this image series paints a powerful picture of femininity that endorses self-expression while going against the common grain of tradition. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 96% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Mythological Imagery:** Exploring and incorporating elements of mythological imagery into modern fashion photography presents an opportunity for unique and captivating visuals. - **90s Grunge Revival:** Bringing back the fashion and aesthetics of the 90s grunge era allows for nostalgic and edgy editorial creations that appeal to a niche audience. - **Alternative Hair Colors:** Experimenting with unconventional and vibrant hair colors like choppy crimson, violet, and blue offers an opportunity to push the boundaries of traditional beauty standards. ### Sectors Adopting This - **Fashion Photography:** Fashion photographers can leverage mythological imagery and the 90s grunge revival to create visually striking and unique editorial content. - **Hair Color Products:** The demand for alternative hair colors presents an opportunity for the hair color products industry to cater to the growing market of individuals looking to experiment with vibrant hues. - **Fashion Retail:** By incorporating elements of mythological imagery and 90s grunge fashion trends into their collections, fashion retailers can target a niche market seeking unique and edgy styles. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Vintage-Inspired Statement Swimwear](https://www.trendhunter.com/trends/tyler-mcgillivary-3.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)