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# Mermaid-Themed Jewelry Charms
Pandora Partners with Disney to Launch Little Mermaid Charms

By Grace Mahas | Published 2019-09-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-charm
References: [marieclaire](https://www.marieclaire.co.uk/news/pandora-little-mermaid-charms-667321) & [ca.pandora.net](https://ca.pandora.net/en/search?q=little+mermaid#searchmethod=manual&firstview=false)

This fall, Disney fans can look forward to purchasing official Little Mermaid Charms from Pandora jewelry. The collaboration features striking and whimsical sea-themed charms that are the perfect holiday gift for any fans of the movie.

The Little Mermaid Charm collection ranges from Ariel's sea friends including Flounder the fish and Sebastian the crab, to crystal-adorned seashells. Fans of the mermaid can also purchase one of three Ariel charms, the first features the mermaid on a seafoam green claim, the second has the mythical create swimming in the sea, and the last has the beloved Disney character sitting atop an elegant pearl.

These mermaid-themed charms are available to purchase online and in stores, and consumers can also purchase other Disney endorsed products like Lion King charms, Aladdin‘s lamp, and Toy Story‘s Buzz Lightyear charms.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 69% | Activity: 47% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Disney-themed Jewelry Charms:** There is an opportunity for other jewelry brands to collaborate with Disney or other popular franchises to create themed jewelry collections.
- **Sea-themed Jewelry:** Jewelry brands can explore creating more sea-themed jewelry collections, especially as mermaids and sea creature designs gain popularity.
- **Crystal-adorned Jewelry Charms:** Jewelry brands can explore adding more crystals to their charm collections for an extra touch of sparkle and glamour.

### Sectors Adopting This

- **Jewelry:** Jewelry companies can look into creating more themed collections for popular franchises to attract fans and collectors alike.
- **Disney Merchandise:** Disney and other entertainment companies can expand their merchandise offerings outside of clothing and toys to include jewelry and accessories for fans to collect.
- **Pop Culture Merchandise:** Other pop culture franchises can explore collaborations with jewelry companies to create unique and collectible merchandise for their fans.

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