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# Aquatic Folklore Cakes
The Sam’s Club Mermaid Cake is Theatrical and Delicious

By Michael Hemsworth | Published 2018-07-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-cake
References: [chewboom](https://www.chewboom.com/2018/07/16/sams-club-bakes-up-new-mermaid-cake/) & [samsclub](https://www.samsclub.com)

The Sam’s Club Mermaid Cake has been introduced by the brand as a new dessert offering that will provide consumers with a tasty way to celebrate a birthday or special occasion. Coming in two and three-tier size options, the cake features an aquatic folklore theme that brings a decorative touch to the dessert for consumers of all age ranges to appreciate. The cake can be ordered according to your preferences from the retailer and comes topped with a mermaid tail to finish it off as an enticingly ornate dessert option to enjoy this summer.

The Sam’s Club Mermaid Cake will be available nationwide from the retailer starting on July 20 and can be purchased in either chocolate or vanilla varieties.

Image Credit: Sam’s Club

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 56% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Themed Cakes:** Innovative dessert brands can create themed cakes for various events and occasions, not limited to aquatic folklore.
- **Event-specific Desserts:** Businesses can capitalize on designing desserts that help people celebrate specific occasions other than just birthdays and weddings.
- **Multitiered Cakes:** More multitiered cakes can be introduced with unique designs and flavors to meet the growing demand for visually-appealing desserts.

### Sectors Adopting This

- **Bakery:** Bakeries can expand their offerings beyond traditional desserts, focusing on unique designs, and flavors for themed cakes.
- **Event Planning and Catering:** Event planning and catering services can offer event-specific desserts and futuristic designs and innovations.
- **Food Retail:** Food retail stores can leverage unique desserts to attract more customers to their stores and differentiate themselves from competitors.

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