# Seaside Tresses DIY Videos Cup of Jo's Mermaid Braid Tutorial is Instructive and Eye-Catching By Courtney Scharf | Published 2012-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-braid References: [joannagoddard.blogspot](http://joannagoddard.blogspot.ca/2012/05/mermaid-tail-braid.html) & [fromme-toyou.tumblr](http://fromme-toyou.tumblr.com/) In an update from the massively popular fishtail style, Cup of Jo blogger Joanna Goddard has published a tutorial for the cutting-edge mermaid braid. Comprehensive and complete with gorgeous photos, the tutorial is a wonderful instructional piece by the popular mommy-blogger. Thicker than its fishtail predecessor, the mermaid braid is a more relaxed take on [seaside hairstyles](https://www.trendhunter.com/trends/salty-mermaid). The look is created by combining two separate braids on the side of the head, and is ideal for those looking for a romantic and fuss-free look. Easier to create than it looks, this is an impressive way to tame [unruly or otherwise uncooperative tresses](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit). The mermaid braid tutorial was shot by Jamie Beck and features some beautiful captures from the photographer. The straightforward yet conversational style along with the eye-catching photos set this tutorial apart from a sea of similar posts. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 87% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **DIY Hairstyle Tutorials:** There is an opportunity for beauty supply retailers or hair product manufacturers to collaborate with influential bloggers and video content creators to produce DIY hairstyle tutorials on social media platforms. - **Beach-inspired Hairstyles:** There is an opportunity for salons and hair product companies to develop products and services specially designed for beach-inspired hairstyles. - **Fuss-free Hairstyling:** There is an opportunity for innovators to create a new line of hair products that are fuss-free to apply and perfect for busy individuals. ### Industries Being Reshaped - **Beauty and Personal Care:** Beauty and personal care industry can market beach-inspired hair products using tutorials such as this mermaid braid tutorial. - **Fashion and Lifestyle Blogging:** Blogging and digital content industry can create and disseminate DIY hairstyle tutorials to their social media platforms. - **Photography and Videography:** Photographers and videographers can partner with beauty and lifestyle bloggers to capture high-quality images and create videos on DIY hairstyle tutorials. ## Related on Trend Hunter - [Live-Action Mermaid Film Haircare](https://www.trendhunter.com/trends/the-little-mermaid-1.md) - [Science-Backed Haircare Lines](https://www.trendhunter.com/trends/watch-sea.md) - [Summer Hair Care Collections](https://www.trendhunter.com/trends/summer-hair-care.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Iridescent Smoothie Toppings](https://www.trendhunter.com/trends/tropical-smoothie-cafe-mermaid-style.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Film-Resembling Mermaid Dolls](https://www.trendhunter.com/trends/little-mermaid-doll.md) - [Hair-Styling Hotel Amenities](https://www.trendhunter.com/trends/shark-beauty.md)