# Million Dollar Mermaids Mermaid Fever and $1m Reward Grips Israel By Cecilia Biemann | Published 2009-08-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/mermaid-1m-reward-israel References: [newslite](http://newslite.tv/2009/08/19/mermaid-fever-and-1m-reward-gr.html) Mermaid fever is sweeping across Israel with people spending their evenings [mermaid-spotting](https://www.trendhunter.com/trends/shells-jewel-collection) in the hope of claiming the $1m reward on offer to anyone who can prove the existence of one. After a series of sunset ‘sightings’ just off the [coast were reported](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute), in the name of scientific research, the town council of Kiryat Yam placed a [million dollar bounty](https://www.trendhunter.com/trends/1-million-matchmaking) on the frolicking mermaid’s tail. The council said that a photograph will suffice as proof, so stay tuned for the impressive photoshopping efforts that are sure to pop up soon. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 33% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### Key Themes Behind This Trend - **Mermaid Fever:** Opportunities for creating mermaid-themed products and experiences, such as mermaid tails for swimming and mermaid-themed restaurants. - **$1m Reward:** Opportunities to create campaigns and events around large cash rewards for uncovering mythical creatures or solving mysteries. - **Photoshopping Efforts:** Opportunities in digital imaging and editing software to provide tools that detect and prevent manipulation of images. ### Where This Applies - **Entertainment:** The entertainment industry can capitalize on the mermaid fever by producing movies, TV shows, and musicals with mermaid-related themes. - **Tourism:** Tourism agencies can develop mermaid-themed tours and attractions to cater to the growing interest in mermaid sightings and mythology. - **Technology:** The technology industry can explore advancements in augmented reality and virtual reality to create immersive experiences with mythical creatures like mermaids. ## Related on Trend Hunter - [Mermaid-Inspired Beach Houses](https://www.trendhunter.com/trends/under-the-sea-stay.md) - [Aquatic Doll Launches](https://www.trendhunter.com/trends/mermaze-mermaidz.md) - [Color-Changing Mermaid Dolls](https://www.trendhunter.com/trends/mermaid-doll.md) - [$100K Summer Swimming Jobs](https://www.trendhunter.com/trends/swimply-100k-swimming-job.md) - [Mermaid-Inspired Tequila Bottles](https://www.trendhunter.com/trends/mermaidshaped-bottle.md) - [Iridescent Smoothie Toppings](https://www.trendhunter.com/trends/tropical-smoothie-cafe-mermaid-style.md) - [Israeli Alternative Seafood Companies](https://www.trendhunter.com/trends/plantish.md) - [Game-Inspired Aquarium Events](https://www.trendhunter.com/trends/sea-life.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md)