# Photoblogger Shoots Ad Campaign Merlin Bronques For Ben Sherman Clothing By Camster M | Published 2007-12-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/merlin-bronque-ben-sherman References: [psfk](http://www.psfk.com/2007/12/ben-sherman-ad-campaign-shot-by-photoblogger.html) Photos are beginning to surface for the new ad campaign for British clothing line Ben Sherman. Shot by musician and photoblogger Merlin Bronques of lastnightsparty, and erstwhile band NAM:LIVE!, and styled by Fashionista contributor Josh Madden, the photos are hardly unconventional. But it does mark the first time a photoblogger has ever shot such a [high profile ad-series](https://www.trendhunter.com/trends/people-will-talk). Gritty and almost documentary in look and feel, the photos do justice to the natty clothing brand, the [favorite of mods and skinheads](https://www.trendhunter.com/trends/wildest-ones-yet), and credited with producing the very first [Oxford](https://www.trendhunter.com/trends/waterresistant-laptop-sleeve) button-down shirt. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Photoblogger Ad Campaigns:** Exploring the potential for photobloggers to shoot high-profile ad campaigns as a disruptive innovation in the advertising industry. - **Gritty Documentary-style Photography:** Adopting gritty and almost documentary-like photography for ad campaigns as a disruptive innovation in the fashion and advertising industries. - **Influencer Collaborations:** Leveraging the influence and creative perspective of well-known influencers, like photobloggers, in ad campaigns as a disruptive innovation in the fashion and advertising industries. ### Sectors Adopting This - **Advertising:** Potential disruptive innovation opportunity for the advertising industry by incorporating photobloggers as ad campaign photographers. - **Fashion:** Disruptive innovation opportunity for the fashion industry by embracing gritty and documentary-style photography in ad campaigns. - **Influencer Marketing:** Disruptive innovation opportunity for the influencer marketing industry by collaborating with photobloggers for high-profile ad campaigns. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)