# Essential Skincare Sets Merit’s New A/W 2025 Sets Bring Limited Shades and Travel-Sized Essentials By Georgia Wray Norsten | Published 2025-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/merits-new-aw-2025-sets References: [meritbeauty](https://www.meritbeauty.com/en-ca)  Merit’s new A/W 2025 sets are here, spotlighting limited-edition shades and travel-ready versions of cult favorites. The lineup includes three curated trios designed to simplify beauty routines while offering fresh seasonal twists. The '[Mini Flush Balm Trio](https://www.trendhunter.com/trends/mini-flush-balm-trio)' pairs two fan-favorite shades with a new terracotta rose hue, Redux, perfect for everything from a natural flush to a bold finish. For skincare devotees, the 'Mini Great Skin Trio,' bundles the beloved moisturizer and serum with the first-ever travel-size 'Double Cleanse' -- exclusive to this set. Finally, the 'Archival Set' builds on the bestselling 'Archival Flush Balm,' reimagined in a monochrome lip lineup with new '[Lip Blush](https://www.trendhunter.com/trends/signature-lip-blush),' 'Sheer Lip Liner,' and '[Shade Slick Sheen](https://www.trendhunter.com/trends/signature-lip-sheer).' Merit’s A/W 2025 strategy combines exclusivity with practicality, utilizing limited-edition shades and first-time minis to create a sense of urgency while reinforcing its minimalist luxury ethos. These curated sets deepen customer loyalty and offer strong appeal for gifting season. Image Credit: Merit ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 92% | Activity: 91% | Freshness: 50% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Beauty Collaborations:** Exclusivity in beauty sets, like Merit’s limited shades, creates demand spikes and cultivates brand loyalty among consumers. - **Travel-sized Skincare Essentials:** Portable versions of skincare favorites, such as Merit's mini sets, cater to the growing on-the-go lifestyle of modern consumers. - **Minimalist Beauty Regimens:** Curated sets that simplify beauty routines offer substantial disruption by appealing to consumers seeking streamlined and efficient skincare solutions. ### Where This Applies - **Beauty and Personal Care:** Innovations in curated skincare sets present disruptive opportunities for brands aiming to capture the evolving preferences of beauty enthusiasts. - **Travel and Lifestyle:** The demand for travel-friendly beauty products opens new avenues for industry players to integrate convenience with quality products. - **Luxury Consumer Goods:** Offering limited-edition and exclusive beauty products can attract high-end consumers seeking distinctive and premium experiences. ## Related on Trend Hunter - [Versatile Finish Lipstick Sets](https://www.trendhunter.com/trends/dress-code-set.md) - [Glow-Boosting Blush Sets](https://www.trendhunter.com/trends/mini-flush-balm-trio.md) - [Expanded Blush Shade Launches](https://www.trendhunter.com/trends/flush-balm.md) - [Targeted Luxury Beauty Sets](https://www.trendhunter.com/trends/luxury-beauty-set.md) - [High-End Skincare Holiday Kits](https://www.trendhunter.com/trends/highend-skincare-holiday-kits.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [Versatile Holiday Lip Sets](https://www.trendhunter.com/trends/holiday-trio-makeup-set.md) - [Self-Care-Centric Seasonal Sets](https://www.trendhunter.com/trends/vichys-holiday-sets.md)