# Hospitality Beauty Collaborations MERIT and the Ritz-Carlton Turn Stays into Beauty Experiences By Grace Mahas | Published 2026-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/merit-and-the-ritzcarlton References: [meritbeauty](https://www.meritbeauty.com/en-ca/?fff)  [MERIT](https://www.trendhunter.com/trends/merit-x-brandon-maxwell) is entering the hospitality space through a new partnership with The [Ritz-Carlton](https://www.trendhunter.com/trends/the-ritz-carlton-x-kilometre-paris), bringing branded beauty experiences to select properties in New York, Toronto, Los Angeles, Santa Barbara, Dallas, Washington, D.C., and Naples. Launching July 14, 2026, the collaboration includes beauty carts in Ritz-Carlton Club Lounges, personalized consultations, in-room product bundles, turndown amenities, and a room-service Minimalist Martini served with a sample of MERIT’s Retrospect fragrance. Guests can also purchase the limited-edition MERIT x The Ritz-Carlton Getaway Set, featuring travel-ready skincare and makeup essentials in an exclusive co-branded pouch. The partnership reflects the growing appeal of [limited-edition hotel merchandise](https://www.trendhunter.com/trends/hospitality-fashion-collaborations) as a status symbol. Luxury properties are increasingly expanding beyond traditional robes and slippers into fashion, beauty, accessories, and homeware that allow consumers to take a piece of the destination home. ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 93% | Activity: 92% | Freshness: 85% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Beauty-infused Hospitality:** Luxury hotel stays are evolving into immersive beauty touchpoints where premium products, consultations, and amenities become part of the guest experience. - **Limited-edition Hotel Merchandise:** Co-branded travel sets and exclusive property-linked goods are turning hospitality souvenirs into status-driven retail collectibles. - **Room-service Brand Sampling:** In-room dining and turndown moments are emerging as high-value channels for sensory product discovery and premium sample distribution. ### Industries Being Reshaped - **Luxury Hospitality:** Hotels are expanding their role from accommodation providers to lifestyle platforms that integrate retail, wellness, beauty, and branded cultural experiences. - **Beauty and Skincare:** Prestige beauty brands are using travel environments to create intimate trial moments that connect products with aspiration, convenience, and place-based luxury. - **Travel Retail:** Destination-linked merchandise and amenity commerce are reshaping travel retail around exclusivity, portability, and emotional attachment to the stay. ## Related on Trend Hunter - [Designer Cosmetics Collabs](https://www.trendhunter.com/trends/merit-x-brandon-maxwell.md) - [Ice Cream Beauty Pop-Ups](https://www.trendhunter.com/trends/merit-x-ruru-baked.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [European-Inspired Holiday Markets](https://www.trendhunter.com/trends/europeaninspired-holiday-market.md) - [Luxury Branded Beach Clubs](https://www.trendhunter.com/trends/htel-belles-rives.md) - [Destination-Driven Travel Pieces](https://www.trendhunter.com/trends/the-ritz-carlton-x-kilometre-paris.md) - [Luxury Sports Hospitality](https://www.trendhunter.com/trends/luxury-sports-hospitality.md) - [Hospitality Home Decor](https://www.trendhunter.com/trends/Hospitality-home-decor.md) - [Curated Luxury Hotels](https://www.trendhunter.com/trends/curated-luxury-hotels.md)