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# Office-Friendly Merino Wool Clothing
Ice Breaker & Goldwin Boast a Minimalist & Sophisticated Line

By Kalin Ned | Published 2019-09-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/merino-wool-clothing
References: [icebreaker](https://www.icebreaker.com/en-us/tabi)

Ice Breaker has been a pioneer of the merino wool clothing market for quite some time. The firm has time and time again displayed the sustainable and performance-driven properties of the fabric, harnessing its functional qualities to deliver top-of-the-line baselayers to support the outdoor athlete. Now, the company is expanding its portfolio through a collaboration with Japanese apparel brand Goldwin.

The two entities have developed the 'Tabi' collection. The range boasts comfort-focused and function-forward merino wool clothing that can be worn in a variety of scenarios, including the office. The silhouettes are slick, clean, and contemporary, boasting a timeless design that will surely appeal to everyone. Made for both men and women, the Tabi collection's starting retail point is $85 USD.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 58% | Activity: 40% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Clothing:** The use of merino wool showcases an opportunity for sustainable clothing brands to offer functional, eco-friendly options.
- **Office-friendly Fashion:** The Tabi collection highlights the potential for innovative office-friendly fashion that combines comfort and style.
- **Collaborative Collections:** Partnerships between established brands like Ice Breaker and Goldwin create opportunities for unique and diverse clothing collaborations.

### Who This Affects Most

- **Apparel:** The merino wool clothing industry could benefit from incorporating office-friendly designs to diversify its customer base.
- **Outdoor Athleisure:** By expanding into office-appropriate clothing, the outdoor athleisure industry can reach new markets and expand its offerings.
- **Sustainability:** The collaboration between Ice Breaker and Goldwin underscores the potential for sustainable fashion and its growth in the industry.

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