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# Adaptable Merino Shirts
The Planet Earth T-Shirt Traps and Releases Heat as Needed for Comfort

By Laura McQuarrie | Published 2020-05-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/merino-shirt
References: [vollebak](https://www.vollebak.com/product/planet-earth-t-shirt-granite/)

[Vollebak](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2) is known for making articles of clothing out of some of the toughest materials on the planet and its Granite edition Planet Earth T-Shirt is a merino shirt that's suited for a wide range of environments. The t-shirt boasts a highly adaptable design thanks to [Merino](https://www.trendhunter.com/trends/merino-beanie), since its fibers respond accordingly to the surrounding conditions—either by trapping or releasing heat as needed to optimize comfort. As Merino sheep are capable of surviving both hot summers and freezing winter conditions, the ultra-fine, responsibly sourced Merino fibers used for the shirt offer the same adaptable benefits.

The shirt is naturally breathable, odor-resistant and highly elastic and can be worn on its own or layered with other pieces from the Planet Earth Merino system for ultra-comfortable protection.

Image Credit: Vollebak

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 47% | Activity: 22% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Adaptable Clothing:** The highly adaptable design of Vollebak's merino shirt presents an opportunity for disruptive innovation in the clothing industry.
- **Temperature-responsive Fibers:** The use of temperature-responsive Merino fibers in the shirt opens up innovative possibilities for materials that can regulate heat and optimize comfort.
- **Layering Systems:** The Planet Earth Merino system's ability to layer garments for ultra-comfortable protection could lead to disruptive innovations in the apparel industry.

### Industries Being Reshaped

- **Apparel:** The adaptable and temperature-responsive features of Vollebak's merino shirt offer opportunities for disruption within the apparel industry.
- **Textiles:** The development of temperature-responsive fibers like Merino could drive disruptive innovation in the textiles industry, creating new possibilities for fabric functionality.
- **Outdoor Gear:** The adaptable and highly elastic nature of the merino shirt makes it a potential disruptor in the outdoor gear industry, offering versatile and comfortable clothing options.

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