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# Low-Calorie Meringue Bars
Flower & White Offers Meringues in a Form Other Than the Classic Drop

By Laura McQuarrie | Published 2018-11-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/meringue-bar
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12785-slideshow-cracking-the-innovation-code-at-sial-2018#1) & [flowerandwhite](https://flowerandwhite.co.uk/shop/shop/meringues/bars.html)

Hard meringues are light and airy desserts made with egg whites that are beaten and typically, formed into drops with stiff peaks—Flower & White offers a different take on this classic treat with its Meringue Bars.

The individually wrapped bars are packaged in a way that resembles a candy bar or a protein bar, with the Meringue Bars having long forms made with free-range eggs, as well as [natural flavors and colors](https://www.trendhunter.com/trends/smul). As decadent as the bars seem to be, the [chocolate and meringue treats](https://www.trendhunter.com/trends/whims) come in at [under 100 calories per bar](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars). The low-fat, vegetarian-friendly bars are offered in flavors like Raspberry, Chocolate and Flower & White's newest variety, Lemon, all of which are topped with added ingredients such as dark chocolate or raspberry crumble for extra color and texture.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 16% | Activity: 29% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Individually Wrapped Treats:** Opportunity for creating unique, individually wrapped desserts that appeal to health-conscious consumers seeking low-calorie options.
- **Alternative Forms of Classic Treats:** Opportunity to reimagine and present traditional desserts in new and innovative forms, like Flower & White's Meringue Bars.
- **Decadent Low-calorie Desserts:** Opportunity to develop and market indulgent dessert options that are low in calories, appealing to consumers looking for guilt-free treats.

### Sectors Adopting This

- **Confectionery:** Opportunity for confectionery brands to create low-calorie dessert options that cater to health-conscious consumers.
- **Health Food:** Opportunity for health food brands to expand their product offerings and tap into the dessert market with low-calorie options like Meringue Bars.
- **Food Packaging:** Opportunity to innovate in food packaging by creating visually appealing and convenient packaging for individually wrapped desserts, like the Meringue Bars.

## Related on Trend Hunter

- [Keto-Friendly Meringues](https://www.trendhunter.com/trends/meringue-bites.md)
- [Rich Liqueur-Flavored Meringues](https://www.trendhunter.com/trends/baileys-meringues.md)
- [Nostalgic British Snack Cakes](https://www.trendhunter.com/trends/mcvities-cake-bars.md)
- [Indulgent Low-Calorie Snack Bars](https://www.trendhunter.com/trends/alpen-delight-bars.md)
- [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md)
- [Low-Calorie Chocolate Nougat Bars](https://www.trendhunter.com/trends/cadbury-delights.md)
- [Candy Bar Dessert Pots](https://www.trendhunter.com/trends/white-chocolate-caramel-crme-dessert.md)
- [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars.md)
- [Floral Meringue Cookies](https://www.trendhunter.com/trends/rosewater-meringue-cookies.md)
