# Ceased Chattiness Campaigns The Merello Really Sour Candy Ads Targets an Older Generation By Meghan Young | Published 2011-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/merello-really-sour-candy References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/merello-tea-party-swing-dog/) & [merello](http://www.merello.com/) The Merello Really Sour Candy ad campaign really captures the expressions and experience of eating, as the tag line already adequately puts it, [really sour candy](https://www.trendhunter.com/trends/face-twisters-sour-candy). Yet in this case, the campaign takes it to a whole new level by showing how it can cease all communication by seizing up the mouth and face. The absolutely adorable cartoons illustrate this perfectly. Conceived and executed by Chile-based ad agency [BBDO](https://www.trendhunter.com/trends/windfree), the Merello Really Sour Candy ad campaign interestingly focuses on a more elderly demographic. Nevertheless, since candy is often found synonymous with younger generations, especially children, by focusing on the grandmothers and grandfathers of today, the Merello Really Sour Candy ad campaign ends up appealing to many. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 47% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Elderly-friendly Ad Campaigns:** Opportunities to create targeted ad campaigns for older generations, who are often overlooked by traditional marketing. - **Humorous Product Advertisements:** The use of funny and entertaining visuals in product advertisements allows for increased engagement and viral potential. - **Extreme Emotion Marketing:** Using exaggerated emotions in marketing campaigns can capture viewers' attention and leave a lasting impression. ### Where This Applies - **Confectionery:** Companies in the confectionery industry can adapt their marketing strategies to target elderly consumers and increase sales. - **Advertising:** Marketing agencies can take on the challenge of creating fresh, creative and targeted campaigns to markets not always interested in traditional forms of advertising. - **Entertainment:** An opportunity to create humorous and entertaining content that captures the attention of older audiences specifically looking for such content. ## Related on Trend Hunter - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Nostalgic Sour Candy Products](https://www.trendhunter.com/trends/itsugar-retro-sours.md)