# Sleeping Beauty Photography Meredith Andrews Captures Fresh Faces for ‘Sleep/Wake' By Marissa Brassfield | Published 2009-05-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/meredith-andrews-sleep-wake References: [behance.net](http://www.behance.net/Gallery/SLEEPWAKE/152896) Meredith Andrews' 'Sleep/Wake' is a brilliant photo set that captures people as they're just waking up. I see a lot of myself in these images, from the woman's [wild hair](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream) in the first image to the shirtless man's squinted eyes and crunched-up face in the third image. Meredith Andrews' 'Sleep/Wake' is a delicious look at ourselves when we're least ready to be presented to the world. Enjoy some other [unusual photography series](https://www.trendhunter.com/trends/still-life-1) below. **Implications** - In a world obsessed with keeping up appearances and a photography industry dominated by models, these photos of normal, everyday people in their most vulnerable and exposed state comes as a breath of fresh air. Average people can finally enjoy the spotlight free of make-up and editing, creating a positive brand image image and encouraging acceptance. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Realness Photography:** Opportunity for a disruptive innovation by capturing people in their most vulnerable and authentic state. - **Unfiltered Portraiture:** Opportunity for a disruptive innovation that challenges traditional beauty standards by showing unedited, raw images of people. - **Naturalistic Imagery:** Opportunity for a disruptive innovation by presenting normal people as the true representation of beauty and fashion. ### Industries Being Reshaped - **Fashion:** Opportunity for a disruptive innovation by showcasing authentic and relatable images of people in their natural state. - **Photography:** Opportunity for a disruptive innovation in the photography industry by challenging traditional beauty standards and promoting realness. - **Beauty:** Opportunity for a disruptive innovation by promoting acceptance and self-love through authentic depictions of people. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Sleep Support Fairy Tales](https://www.trendhunter.com/trends/sleepless-beauty.md) - [Human Nature-Themed Art Galleries](https://www.trendhunter.com/trends/sea-im-awake.md) - [Two-Step Nighttime Supplements](https://www.trendhunter.com/trends/nighttime-supplement.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Minimal Wake-Aware Lamps](https://www.trendhunter.com/trends/wake-sleep-light.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md)