# Bloody Animal Cruelty Ads Mercy For Animals Graphically Promotes Vegetarianism By Katherinev123 | Published 2011-10-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mercy-for-animals References: [ecorazzi](http://www.ecorazzi.com/2011/10/25/watch-mercy-for-animals-unveils-pro-vegetarian-commercials-to-air-on-mtv/) & [charity-pay](https://www.charity-pay.com/mfa/adsponsor.asp) Animal rights organization Mercy For Animals has released a set of three commercials that will make your stomach flop. If you don't like the sight of blood, it's probably best to turn away now. The Mercy For Animals ads [promote vegetarianism](https://www.trendhunter.com/trends/meat-free-made-easy-campaign), but they inadvertently say that humans are bloodying their hands by eating animals, using blood -- and a lot of it -- to spread the message. The first ad shows a woman grocery shopping, who picks up a pack of meat only to find that her hands are covered in blood. The second features a woman [ordering a burger at a drive-thru](https://www.trendhunter.com/trends/believe-campaign); when she receives her takeout bag, it's drenched in blood, which spills onto and into her car. Finally, the third commercial has a student picking up lunch at his school cafeteria and leaving a trail of blood as he slides his lunch tray down the aisle. Each spot is followed by a series of images depicting animals in factory farms. To be aired on [MTV](https://www.trendhunter.com/trends/call-of-duty-beavis-and-butthead) in New York and Los Angeles, the Mercy For Animals ads are certainly enough to make anyone consider going vegetarian. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Graphic Vegetarian Ads:** Opportunity for disruptive innovation in advertising to promote plant-based diets through impactful visuals and emotional appeal. - **Animal Welfare Awareness:** Opportunity for disruptive innovation in animal welfare practices and technologies across industries such as food and agriculture, fashion, and cosmetics. - **Meatless Diets:** Opportunity for disruptive innovation in creating and marketing plant-based meat alternatives and other vegetarian products across industries such as food and beverages and health and wellness. ### Industries Being Reshaped - **Food and Agriculture:** Disruptive innovation opportunities in plant-based meat alternatives and more ethical and sustainable farming practices. - **Fashion:** Disruptive innovation opportunities in developing alternative materials to animal-based products for clothing and accessories. - **Cosmetics:** Disruptive innovation opportunities in creating cruelty-free and vegan beauty products using alternative testing methods and ingredients. ## Related on Trend Hunter - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Compassionate Dietary Choices Ads](https://www.trendhunter.com/trends/dairyfreetoronto.md) - [Plant-Based Halloween Steakhouses](https://www.trendhunter.com/trends/vegan-cannibal-steakhouse.md) - [Cruelty-Free Grocery Catalogues](https://www.trendhunter.com/trends/ethical-food-products.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Alternative Butter Ads](https://www.trendhunter.com/trends/crush-expectations.md) - [Plant-Based Human Meat Burgers](https://www.trendhunter.com/trends/human-meat-burger.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md)