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# Astrology-Themed Beauty Palettes
Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades

By Katherine Pendrill | Published 2019-10-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mercury-retrograde-palette
References: [bustle](https://www.bustle.com/p/where-to-buy-huda-beautys-new-mercury-retrograde-palette-in-the-uk-19260940) & [instagram](https://www.instagram.com/p/B3403bsFzFY/)

Mercury retrograde is generally associated with negative events, but Huda Beauty's new Mercury Retrograde Palette is anything but unwanted.

Huda Beauty's new Mercury Retrograde Palette is an [astrology-inspired makeup](https://www.trendhunter.com/trends/clairvoyance-makeup) set that's bursting with color. The new palette launched without warning and has already made a splash in the beauty world. The palette itself features 18 different shades, most of which are bold and bright, with a couple of neutrals thrown in for good measure. The hues also vary in texture, with a heavy emphasis on [glitter and metallics](https://www.trendhunter.com/trends/beauty-bento). Of course, the outside has to match the pop of color on the inside, so the packaging is equally as [out of this world](https://www.trendhunter.com/trends/cosmic-teal).

With shades like Supermoon, Karma, and Vortex, this is a palette you'll want to have on hand the next time Mercury is in retrograde.

Image Credit: *Huda Beauty.*

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 66% | Activity: 84% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Astrology-themed Beauty:** There is an opportunity for creating makeup products inspired by astrology, with unique color combinations and textures.
- **Pop Culture-inspired Makeup:** Creating makeup sets inspired by pop culture trends, such as astrology, can create a loyal and excited customer base.
- **Limited Edition Beauty Products:** Creating limited edition beauty products, such as Huda Beauty's Mercury Retrograde Palette, can generate excitement and buzz in the beauty industry.

### Industries Being Reshaped

- **Beauty:** The beauty industry has an opportunity to create makeup products inspired by astrology that can appeal to a wide audience.
- **Fashion:** The fashion industry can collaborate with beauty brands to create makeup palettes that match clothing collections inspired by astrology or other pop culture trends.
- **Marketing and Advertising:** Marketing and advertising firms can take advantage of the excitement generated by limited edition beauty products to create effective campaigns and promotions.

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