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# Exclusive Soccer Shoes
The New Nike Mercurial Vapor Superfly II is Just for Christiano Ronaldo

By Michael Hines | Published 2010-10-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mercurial-vapor-superfly-ii
References: [highsnobiety](http://www.highsnobiety.com/news/2010/10/28/nike-cr-mercurial-vapor-superfly-ii-safari/) & [nike](http://www.nike.com/nikeos/p/nike/en_US/)

The new [Nike](https://www.trendhunter.com/trends/football-boot) CR Mercurial Vapor SuperFly II is a big deal for a few reasons. One is that this soccer cleat features the rare ostrich-skin print that first debuted in 1987. The other reason is that it is a Christiano Ronaldo exclusive.

Nike makes a ton of shoes for basketball players, but this is only the *second* time that Nike has created a shoe for a soccer player -- the first being for Ronaldhino. The CR Mercurial Vapor SuperFly II will be debuted for all the world to ogle Novemember 7th during Spain's 'El Derbi.' Set your Tivos now.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 54% | Activity: 47% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Rare Ostrich-skin Print Soccer Shoes:** Disruptive innovation opportunity: Design and produce unique soccer shoes using rare and unconventional materials for a niche market.
- **Exclusive Athlete Collaborations:** Disruptive innovation opportunity: Partner with high-profile athletes to create exclusive sports gear that appeals to dedicated fan bases.
- **Limited Edition Sportswear:** Disruptive innovation opportunity: Develop limited edition sportswear items that cater to collectors and enthusiasts, creating a sense of exclusivity and scarcity.

### Where This Applies

- **Sports Apparel:** Disruptive innovation opportunity: Integrate technological advancements into sports apparel, such as performance-enhancing materials or smart fabrics.
- **Athletic Footwear:** Disruptive innovation opportunity: Explore sustainable and eco-friendly materials in the production of athletic footwear, tapping into the growing demand for environmentally-conscious products.
- **Sports Marketing:** Disruptive innovation opportunity: Utilize social media and digital platforms to create interactive content and engage with consumers, enhancing brand visibility and loyalty.

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