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# Shimmering Soccer Shoes
The Mercurial Superfly CR7 Gala Honors the World's Best Soccer Player

By Rahul Kalvapalle | Published 2014-10-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mercurial-superfly-cr7-gala
References: [footyheadlines](http://www.footyheadlines.com/2014/04/nike-mercurial-vapor-x-cr7-14-15-gala.html) & [news.nike](http://news.nike.com/news/new-mercurial-superfly-cr7-shines-bright)

The Mercurial Superfly CR7 Gala is the latest Nike soccer boot honoring Real Madrid and Portugal superstar Cristiano Ronaldo. The world's best footballer is currently in a rich vein of form, and will aim to torment rivals FC Barcelona this weekend when he debuts the new shoes.

With his impeccable physique, jaw-dropping skill and extraordinary drive, Ronaldo doesn't need any extra help standing out on the pitch; nevertheless, the shoes have a shimmering look that is sure to catch the eye under daytime and floodlit conditions. Its appearance brings together the classic black Mercurial Superfly silhouette with a glimmering twist.

The Mercurial Superfly CR7 Gala is also available in a Mercurial Vapor X silhouette, giving players the opportunity to decide whether they want a high-top or low-top fit.

This gorgeous high-performance soccer shoe is available through the Nike Football app, and will be available on Nike's website on October 24.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 42% | Activity: 48% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Shimmering Soccer Shoes:** Disruptive innovation opportunity: Develop new materials or technologies to create soccer shoes with shimmering effects to enhance players' visibility on the pitch.

### Who This Affects Most

- **Sports Apparel:** Disruptive innovation opportunity: Introduce innovative design elements and materials into sports apparel to enhance performance and aesthetics.
- **E-commerce:** Disruptive innovation opportunity: Create a specialized online platform or app for buying and customizing high-performance sports shoes.
- **Sports Equipment:** Disruptive innovation opportunity: Design and manufacture specialized sports equipment that combines high performance with visually striking aesthetics.

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