# Frozen Grab-and-Cook Products Merchant Gourmet Veg & Grains Pouches are Ready in Four-Minutes By Michael Hemsworth | Published 2023-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches References: [foodbev](https://www.foodbev.com/news/merchant-gourmet-launches-grab-and-cook-frozen-range/) & [merchant-gourmet](https://www.merchant-gourmet.com)  The [Merchant Gourmet Veg & Grains](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) pouches are a new range of food products from the UK-b based pulse and grain brand as a series of options perfect for time-poor consumers to try out. The products include the Mexican-Style Vegetables & Quinoa, Korean-Style Vegetables & Mixed Grains and the Mediterranean-Style Vegetables 7 Giant Couscous. Each of the products are crafted with five different vegetables, are fully plant-based and are a source of fiber. The products are ready to prepare from frozen and can be cooked in just four-minutes for added ease. Managing Director Richard Peake spoke on the Merchant Gourmet Veg & Grains pouches saying, "We wanted to create a [frozen range](https://www.trendhunter.com/trends/quorn-frozen-products) that makes it easy to inject more plants into your everyday. The [grab and cook pouches](https://www.trendhunter.com/trends/meal-pouches) are for people who love fresh food that is full of flavour, but sometimes lack the time to create healthy, nourishing meals at home." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 55% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Frozen Convenience Foods:** The Merchant Gourmet Veg & Grains pouches offer a convenient solution for time-poor consumers to enjoy healthy meals at home. - **Plant-based Foods:** The fully plant-based products provide an option for individuals looking to incorporate more plant-based ingredients into their diet. - **Quick and Easy Cooking:** With a cooking time of just four minutes, these frozen pouches cater to consumers seeking quick and hassle-free meal options. ### Sectors Adopting This - **Frozen Food Industry:** The frozen convenience foods trend presents an opportunity for companies in the frozen food industry to innovate and offer more convenient and nutritious options. - **Plant-based Food Industry:** The rise in demand for plant-based foods creates an opportunity for companies in the plant-based food industry to develop more diverse and flavorful options. - **Food Preparation Appliances Industry:** The need for quick and easy cooking aligns with the growing market for food preparation appliances, providing an opportunity for companies to develop innovative appliances that cater to time-poor consumers. ## Related on Trend Hunter - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Chef-Approved Pouch-Packaged Meals](https://www.trendhunter.com/trends/merchant-gourmet-pouch-range.md) - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md) - [Drain-Free Pouch-Packaged Beans](https://www.trendhunter.com/trends/merchant-gourmet-product.md) - [High-Quality Microwaveable Rice Pouches](https://www.trendhunter.com/trends/merchant-gourmet-rice-pouches.md) - [Easy-to-Prepare Grain Products](https://www.trendhunter.com/trends/merchant-gourmet-black-dhal-pouches.md) - [Convenient Steam-in-Bag Meals](https://www.trendhunter.com/trends/birds-eye-steamfresh-meals.md) - [Festive Fiber-Rich Plant Snacks](https://www.trendhunter.com/trends/merchant-gourmet.md) - [Microwave-Ready Snack Products](https://www.trendhunter.com/trends/veggies-made-great-products.md)