# Jarred Plant-Based Meals The Merchant Gourmet Plant Jars Come in Three Varieties By Michael Hemsworth | Published 2021-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/merchant-gourmet-plant-jars References: [foodbev](https://www.foodbev.com/news/merchant-gourmet-launches-plant-based-jar-range/) & [merchant-gourmet](https://www.merchant-gourmet.com) The [Merchant Gourmet Plant](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) Jars are a premium, plant-based meal option that come ready-to-eat to provide consumers with a simple way to enjoy a high-quality meal from anywhere. The product comes in there varieties to choose from including Fragrant Lentil Madras Curry with Chickpeas & Squash, Rich Put Lentil Bolognese with Porcini Mushrooms and Spicy Lentil Chilli with Black Beans & Corn. Each of the jars are intended to be added to rice, pasta or even eaten on the their own, and can be warmed up in the microwave or on the stovetop. Managing Director Richard Peake spoke on the new Merchant Gourmet Plant Jars saying, "We are incredibly proud to be launching a unique and disruptive [plant-based ready-meal concept](https://www.trendhunter.com/trends/vegan-ready-meal-range) to market. Plant Jars marks an exciting new chapter for Merchant Gourmet as we expand our [plant-based portfolio](https://www.trendhunter.com/trends/bosh-range) even further. The new range strengthens our position within the plant-based category, showing our commitment to create simple, great-tasting products that continue to excite shoppers. We want to make plant-based food accessible, convenient and simple so that more people are inspired to eat more plants and feel better. Quick, delicious and ready in minutes, our Plant Jars are made using the best quality ingredients that are not only better for our health, but also for the planet.” ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Meal Options:** Creating more plant-based meal options can disrupt traditional meat-based food industries and appeal to health and eco-conscious consumers. - **Ready-to-eat Convenience:** Offering ready-to-eat meal options can disrupt the traditional meal prep and delivery industries, providing convenient solutions for busy consumers. - **Expansion of Plant-based Products:** Expanding plant-based product options can disrupt the food and grocery industries, as more consumers seek healthier and ethical food options. ### Who This Affects Most - **Food Industry:** Creating innovative plant-based meal options can disrupt traditional meat-based food industries and appeal to health and eco-conscious consumers. - **Meal Prep and Delivery Industry:** Offering ready-to-eat meal options can disrupt the traditional meal prep and delivery industries, providing convenient solutions for busy consumers. - **Grocery Industry:** Expanding plant-based product options can disrupt the food and grocery industries, as more consumers seek healthier and ethical food options. ## Related on Trend Hunter - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Drain-Free Pouch-Packaged Beans](https://www.trendhunter.com/trends/merchant-gourmet-product.md) - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Chef-Approved Pouch-Packaged Meals](https://www.trendhunter.com/trends/merchant-gourmet-pouch-range.md) - [Heat-and-Eat Jarred Bean Meals](https://www.trendhunter.com/trends/biona-world-bean-meals.md) - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md) - [High-Quality Microwaveable Rice Pouches](https://www.trendhunter.com/trends/merchant-gourmet-rice-pouches.md) - [Microwaveable Plant-Based Meals](https://www.trendhunter.com/trends/bens-original-plant-powered.md)