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# Concert Hall Concept Cars
The Mercedes-Maybach ECHO Concept is for Fans of Classical Music

By Michael Hines | Published 2017-06-24 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mercedesmaybach-echo-concept
References: [carbuzz](http://www.carbuzz.com/news/2017/6/23/What-If-Maybach-Made-A-Swanky-Supercar-7739788/) & [behance.net](https://www.behance.net/gallery/53965671/Mercedes-Benz-Maybach-ECHO-Concept)

Designer Hawan Park's [Mercedes](https://www.trendhunter.com/trends/mercedes-vision-v)-Maybach ECHO Concept is a luxury coupe meant for music lovers. Park is specifically targeting those who like classical music played in large concert halls. The cabin of the Mercedes-Maybach ECHO Concept is covered with wood, with the intent being to disperse sound and recreate the experience of seeing a live performance at a concert hall. Chances are you may even be able to catch a show as the concept is self-driving and features a holographic projector screen in the front windshield.

The exterior of the Mercedes-Maybach ECHO Concept is as future-forward as can be with a big emphasis placed on aerodynamics. It's low to the ground and has aggressive and sharp lines. Park wisely decided to include [gullwing doors](https://www.trendhunter.com/trends/gclass-past-ii-future) as a nod to Mercedes from the past.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 47% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Music-centric Vehicles:** The Mercedes-Maybach ECHO Concept targets music lovers who enjoy classical music played in concert halls, offering a luxurious music experience on wheels.
- **Immersive In-car Sound Design:** The Mercedes-Maybach ECHO Concept's wood-covered cabin aims to disperse sound and recreate the immersive experience of a live concert hall performance.
- **Autonomous Luxury Cars with Holographic Screens:** The self-driving Mercedes-Maybach ECHO Concept features a holographic projector screen in the front windshield, providing passengers with entertainment and information during their ride.

### Where This Applies

- **Luxury Automotive:** Luxury automotive companies can explore the development of vehicles that cater to specific interests and experiences, such as music-centric cars.
- **Audio Technology:** Audio technology companies have an opportunity to innovate and create immersive sound systems designed for in-car experiences that replicate the ambiance of a concert hall.
- **Autonomous Vehicles:** The integration of holographic screens in autonomous vehicles presents a disruptive innovation opportunity for the automotive industry, enabling passengers to enjoy entertainment and information in a new way.

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