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# Seductive Matte Supercars
The Mercedes-Benz S-Class Coupe Night Edition is Demure

By Michael Hemsworth | Published 2016-12-17 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mercedesbenz-sclass-coupe
References: [uncrate](http://uncrate.com/stuff/mercedes-benz-s-class-night-edition/) & [mercedes-benz](https://www.mercedes-benz.com/en/mercedes-benz/vehicles/passenger-cars/s-class/s-class-coupe-night-edition-even-more-exclusive/)

Aiming to give the [luxury coupe](https://www.trendhunter.com/trends/toyota-century) even more stylistic appeal, the [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-cle-coupe) S-Class Coupe Night Edition is a darkly demure vehicle that's designed to get looks. The vehicle is available in S400 4Matic, S500 and S500 4Matic options, and comes in a stunning [matte paint style](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre) that is a selenite gray magno color. The mirrors on the vehicle are made to pop with a high-gloss finish as a stark contrast to the very matte aesthetic of the rest of the car.

The Mercedes-Benz S-Class Coupe Night Edition is set to make a formal debut in January in Detroit before being formally launched in August 2017 in the American market. The vehicle, however, will be available in Europe in April 2017.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 81% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Matte Car Finishing Trend:** The growing popularity of matte paint finishes creates an opportunity for companies to offer more options for personalization and emphasis on the tactile experience of luxury cars.
- **Contrasting Car Accents Trend:** The use of contrasting accents, such as high-gloss mirrors, in luxury car designs is a potential innovation opportunity to make dynamic and visually-striking impressions.
- **Regional Car Launch Trend:** Introducing luxury vehicles in regional markets can be a successful marketing strategy to build buzz and anticipation for a wider scale release.

### Industries Being Reshaped

- **Automotive Industry:** The automotive industry can capitalize on the matte paint trend by providing customization options and new textures.
- **Luxury Goods Industry:** Luxury goods can incorporate the contrasting accents trend in product design to create bold and visually-stimulating aesthetics.
- **Marketing Industry:** Marketing firms can explore and utilize launching strategies for regional markets to build hype and anticipation for new luxury product releases.

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