# Rare Vehicle Restorations This Mercedes-Benz Museum Program Restores and Sells Vintage Vehicles By Charlotte Joyce Kidd | Published 2015-11-10 | Updated 2015-11-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedesbenz-museum References: [egmcartech](http://www.egmcartech.com/2015/11/10/mercedes-benz-museum-officially-announces-to-begin-selling-classic-models-directly/) & [alltime-stars](http://alltime-stars.com/) The [Mercedes-Benz Museum](https://www.trendhunter.com/trends/1992-gwagen) recently announced that it will be perfectly restoring and selling some of its rare vintage models. The All-Time Stars program will see the Mercedes-Benz Museum restore pieces of its collection to perfect condition in order to get them back on the road. The vintage Mercedes-Benz cars will undergo a rigorous restoration process, including a 160-part inspection, directly in the luxury vehicle manufacturer's factory. [Mercedes Benz](https://www.trendhunter.com/trends/mercedes-benz-g580) will also document the vintage vehicle's history from manufacturing to acquisition to restoration and provide certificates of authenticity to preserve the heritage of these rare cars. In a time when many vehicles are mass produced and perceived to be of a lower quality and durability than earlier models, [vintage cars](https://www.trendhunter.com/trends/1970-chevrolet) are becoming even more valued. This Mercedes-Benz Museum program is such an effective way for the car maker to capitalize on this perception -- both with the sales themselves and with the publicity the program will provide. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 84% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Vintage Vehicle Restoration:** Luxury vehicle manufacturers have an opportunity to restore and sell rare vintage models to capitalize on the growing appreciation for high-quality, durable cars. - **All-time Stars Program:** A restoration program that provides documentation of a vintage vehicle's history and certificates of authenticity can increase the value and heritage preservation of rare cars. - **Perceived Value of Vintage Cars:** As mass-produced cars are perceived to have lower quality and durability, vintage cars are becoming increasingly valued and sought after. ### Industries Being Reshaped - **Luxury Vehicle Manufacturing:** Luxury vehicle manufacturers have an opportunity to differentiate themselves and add value by offering vintage car restoration and sales programs. - **Automotive Re-sale and Auction:** Resale and auction companies can tap into the growing market for rare, vintage cars by partnering with luxury vehicle manufacturers in restoration and sales programs. - **Heritage Preservation:** Programs that provide documentation and certificates of authenticity can preserve the rarity and heritage of vintage vehicles, attracting interest and investment from collectors and museums alike. ## Related on Trend Hunter - [Meticulously Restored Autos](https://www.trendhunter.com/trends/1992-gwagen.md) - [Revived Classic Vintage Cars](https://www.trendhunter.com/trends/car-zero.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Luxury Vehicle-Inspired NFTs](https://www.trendhunter.com/trends/mercedes-nft.md) - [Vintage Car Showrooms](https://www.trendhunter.com/trends/vintage-car-showroom.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md) - [Automotive Heritage Departments](https://www.trendhunter.com/trends/alfa-romeo-classiche.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md)