# Car Dealership Spas The Mercedes-Benz Burlington Location Boasts a Spa and Cafe By Rebecca Byers | Published 2015-03-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedesbenz-burlington References: [bostonglobe](http://www.bostonglobe.com/business/2015/02/24/luxury-car-dealers-hit-gas-customer-perks/EFWi4A0sjrgtWQdJ1Z6FWM/story.html) & [burlington.mercedes-benz](https://burlington.mercedes-benz.ca/Q-spa/) The Mercedes-Benz Burlington Dealership in Ontario, Canada, is revolutionizing the car shopping experience. The first dealership in the world to offer an on-site salon and spa, Mercedes-Benz Burlington offers customers free manicures and hair styling while they wait for their car to be serviced in their high-tech luxury car spa. The Mercedes-Benz Burlington location, in addition to boasting a spa, also features a golf simulator and a full-service cafe, with employees trained as baristas. The creative dealership also has plans to expand their Quantum campus to include a movie theater. Q Spa at the Mercedes-Benz Burlington dealership uses the prestigious Valmont line of products, which requires testing and specialized training for clinicians and is used in spas at luxury hotels like the Ritz Carlton. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Dealership Experiences:** Car dealerships are incorporating luxury amenities such as spas and cafes to enhance the car shopping experience. - **Innovative Customer Services:** Providing free manicures and hair styling services while customers wait for car servicing is an innovative way to attract and retain customers. - **Diversification of Dealership Offerings:** Car dealerships are expanding their offerings beyond just cars to include amenities like golf simulators, cafes, and movie theaters. ### Sectors Adopting This - **Automotive:** Car dealerships are introducing luxury amenities as a way to differentiate and provide added value to customers. - **Hospitality:** The incorporation of prestigious spa products in the Mercedes-Benz Burlington dealership creates opportunities for collaboration between the automotive and hospitality industries. - **Entertainment:** The inclusion of a movie theater in the expansion plans of the Mercedes-Benz Burlington dealership shows the convergence of the entertainment and automotive sectors. ## Related on Trend Hunter - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Seamless Auto Concierge Programs](https://www.trendhunter.com/trends/genesis-at-home.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Mobile Spa Experiences](https://www.trendhunter.com/trends/mobile-spa.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Opulent Car-Exploration Experiences](https://www.trendhunter.com/trends/lexus-meraki-on-wheels.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Branded Urban Districts](https://www.trendhunter.com/trends/binghatti-city.md)