# Car Company Cookie Adverts The Mercedes-Benz AMG Christmas 2012 Video Turns up the Heat By Katie Pagnotta | Published 2012-12-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedesbenz-amg-christmas-2012 References: [hypebeast](http://hypebeast.com/2012/12/mercedes-benz-amg-celebrate-the-holidays-in-unconventional-style) The [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-immortal-love) AMG Christmas 2012 video turns into an unexpected baking lesson. Normally you would expect Mercedes to simply showcase its vehicles in a [holiday advert](https://www.trendhunter.com/trends/sainsburys-christmas-ad), but this year Mercedes has gone outside the box and made a witty video about cars and cookies. The suspenseful video builds you up to believe a group of men are fixated over the speed and acceleration of a vehicle on a race track. They constantly shout about raising the heat and as the anticipation builds, the car finally stops and the hood pops open. The grand reveal unveils a batch of fresh cookies under the hood. All of the [cookies are decorated](https://www.trendhunter.com/trends/mcghees-bakery-gingerbread-men) with Mercedes symbols and further promote its brand. The Mercedes-Benz AMG Christmas 2012 video is inventive, suspenseful and a witty play on an advertising pitch. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Inventive Advertisement:** There is a growing trend in the advertising industry to create innovative and unexpected ads that capture viewers' attention. - **Product Integration:** Companies are exploring ways to integrate their products into creative narratives, such as the use of cookies in a car advertisement, to promote brand association. - **Humorous Branding:** Brands are leveraging humor as a strategy to create memorable and shareable content, increasing brand awareness and engagement. ### Industries Being Reshaped - **Automotive:** The automotive industry can embrace disruptive innovation opportunities by incorporating creative and unexpected elements in their advertisements to capture consumer attention. - **Advertising:** The advertising industry can explore the use of product integration and humor to create unique and engaging campaigns that resonate with target audiences. - **Food & Beverage:** In the food and beverage industry, there is potential for disruptive innovation by collaborating with other industries, such as automotive, to create captivating and memorable brand experiences through product integration. ## Related on Trend Hunter - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Wintry Automobile Campaigns](https://www.trendhunter.com/trends/december-to-remember-campaign.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md)