# Spinning Perspective Ads The Mercedes-Benz 4MATIC Campaign Depicts Being Out of Control By Meghan Young | Published 2013-01-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedesbenz-4matic-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/mercedes-benz-out-of-control/) & [jvm.at](http://www.jvm.at/) The idea of being behind the wheel in control of everything and suddenly not so in control is incredibly scary, but the [Mercedes-Benz](https://www.trendhunter.com/trends/drive-pilot-story) 4MATIC campaign shows that there are some things out there that can help those situations In this case, that something is the Electronic Stability Program (ESP). It helps to ensure that people don't spin out of control when driving during certain road conditions. The Mercedes-Benz 4MATIC campaign was created by Jung von Matt/Donau, an ad agency based in Vienna, Austria. Art directed by Georg Feichtinger with creative direction by Matthias Piskernik and Thomas Niederdorfer, the [print ads](https://www.trendhunter.com/trends/where-have-you-been) might be discombobulating, but they send a strong message. The spinning perspective was created by graphic designer Katharina Kolar. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Electronic Stability Program (ESP) Technology:** Opportunities for car manufacturers to integrate this technology into their vehicles for better handling and safety. - **Disorienting Perspective Advertising:** Potential for ad agencies to incorporate unique and attention-grabbing perspectives in their campaigns. - **Depicting Safety Features in Ads:** A trend of showcasing safety features in ads to reassure consumers and increase brand trust. ### Where This Applies - **Automotive:** Incorporating ESP technology to improve safety and handling in vehicles. - **Advertising and Marketing:** Incorporating unique and attention-grabbing perspectives to captivate consumers in ad campaigns. - **Consumer Electronics:** Companies marketing safety features and technologies that can be incorporated into other industries, like the automotive industry. ## Related on Trend Hunter - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md)