# Horizontal Teardrop Commercials The Mercedes-AMG 45th Anniversary is Celebrated with Manly Tears By Jamie Danielle Munro | Published 2014-04-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedesamg References: [creativecriminals](http://creativecriminals.com/mercedes-benz/horizontal-teardrop) & [youtube](https://www.youtube.com/watch?v=r3dWDFW_5Vg) To celebrate the 45th anniversary of the [Mercedes](https://www.trendhunter.com/trends/mercedesbenz-immortal-love)-[AMG](https://www.trendhunter.com/trends/amg-parfum), the company has come out with an ad that shows the only place where it's socially acceptable for men to cry: inside the car going over a hundred miles per hour. The ad starts off with a close-up on a man's face. After about five seconds, a tear starts to slowly come out of his eye, but instead of going downwards, the tear rolls back vertically. With a quick pan out viewers see that the man is flying down the road in a Mercedes-AMG with a smile on his face, crying with pure joy (or from the wind). The commercial then ends with the statement that this Mercedes car is "the only place where men can cry." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Emotional Marketing:** Utilizing emotional storytelling to connect with target customers on a deeper level. - **Gender-specific Advertising:** Targeting specific gender demographics with tailored advertising campaigns. - **Experiential Advertising:** Creating immersive experiences for customers through unique and memorable ads. ### Industries Being Reshaped - **Automotive:** Exploring innovative ways to promote automotive brands and connect with potential customers. - **Advertising:** Leveraging new strategies and techniques to create impactful and engaging ad campaigns. - **Marketing:** Adopting emotional storytelling techniques and experiential approaches to drive brand awareness and customer loyalty. ## Related on Trend Hunter - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Track-Ready Sports Cars](https://www.trendhunter.com/trends/gt-black-series.md) - [Luxe Thrillseeker Fragrances](https://www.trendhunter.com/trends/amg-parfum.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md)