# Compact Off-Road SUVs Mercedes' New Suv Boasts Off-Road Capability and Hands-Free Controls By Daniel Johnson | Published 2019-06-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-new-suv References: [engadget](https://www.engadget.com/2019/06/10/2020-mercedes-glb-suv-unveil/) & [motor1](https://www.motor1.com/news/353970/2020-mercedes-benz-glb-class-debuts/) [Mercedes](https://www.trendhunter.com/trends/expedition-motor-company)' new SUV was announced at an event in Utah and is titled the 'Mercedes 2020 GLB.' The vehicle is a similar size to a crossover, however, there is an optional third row in the back of the car. The GLB comes with the company's [MBUX](https://www.trendhunter.com/trends/2023-glc) system, which is a voice interface that gives drivers the ability to operate some of the vehicle's controls hands-free. The system will also show off-road information, displaying the vehicle angle as well as orientation. Mercedes new SUV will be able to be driven off-road. The GLB was created as a toned down version of an [off-road concept SUV](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept) and the vehicle will also have an off-road package, which can adapt to driving without asphalt underneath the tires. Other off-road features include downhill decent regulation, which acts like cruise control for steep declines. Image Credit: Mercedes-Benz ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 38% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Off-road Capable Suvs:** The demand for SUVs capable of going off-road is increasing, prompting car manufacturers to develop new models with capabilities that cater to this growing market. - **Voice-operated Controls in Vehicles:** Voice-activated control systems will become more popular in future cars, increasing the demand for innovative tech that protects privacy and delivers a seamless user experience. - **Smart Off-roading Information Displays:** As more drivers use their off-road capable SUVs, there will be increasing demand for smart information displays that can help navigate difficult terrain and keep drivers safe. ### Industries Being Reshaped - **Automotive Industry:** The automotive industry will continue to develop off-road capable vehicles that cater to enthusiasts, families, and adventure seekers while also integrating voice-activated control systems and smart displays. - **Technology Industry:** Tech companies will have a growing role in developing voice-activated control systems, smart displays, and other innovative tech for the automotive industry, as well as developing privacy and security measures to protect consumers. - **Outdoor Recreation Industry:** As off-road capable SUVs become more popular, there will be increasing demand for outdoor recreation equipment such as camping gear, hiking and biking equipment, and other products that enhance the off-roading experience. ## Related on Trend Hunter - [Compact Long-Range Electric SUVs](https://www.trendhunter.com/trends/mercedesbenz-glb.md) - [Iconic Entirely Electric Autos](https://www.trendhunter.com/trends/eq-technology-suv.md) - [Distinguished Digitally-Focused EVs](https://www.trendhunter.com/trends/mercedesmaybach-eqs-suv.md) - [German Plug-In Vehicles](https://www.trendhunter.com/trends/2023-glc.md) - [Off-Road Open-Air Vehicles](https://www.trendhunter.com/trends/gclass-cabriolet.md) - [Luxuriously Appointed Off-Road Vehicles](https://www.trendhunter.com/trends/unimog-u-4023-luxury.md) - [High-Performance Luxury SUVs](https://www.trendhunter.com/trends/highperformance-luxury-suv.md) - [Ruggedly Sleek Auto Updates](https://www.trendhunter.com/trends/expedition-motor-company.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md)