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# Sleek Transforming Supercars
The Mercedes IAA Concept Becomes More Aerodynamic to Suit Conditions

By Michael Hemsworth | Published 2015-09-15 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-iaa-concept
References: [damngeeky](http://www.damngeeky.com/2015/09/15/35199/mercedes-iaa-concept-transforms-into-an-aerodynamically-tuned-racer-at-high-speeds.html) & [mercedes-benz](https://www.mercedes-benz.com)

With so much in the news regarding autonomous vehicles and smart vehicles, it's no wonder that the [Mercedes](https://www.trendhunter.com/trends/mercedes-dresscode-concept) IAA Concept is coming to light to forecast what could be the future of automobile technology. Designed to reach maximum speeds without skipping a beat, the Mercedes IAA Concept features shape-changing sections on various parts of its body where it will become more aerodynamic depending on the level of speed or intensity of the terrain.

Set to be unveiled to the public for interaction at the Frankfurt Auto Show, the Mercedes IAA Concept is sure to grab attention for both its external transformational abilities as well as its [luxurious cabin interior](https://www.trendhunter.com/trends/2027-mercedesbenz-sclass) which looks more like a spaceship than a luxury vehicle.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 9% | Activity: 30% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Autonomous Vehicles:** Disruptive innovation opportunity in developing advanced self-driving cars.
- **Smart Vehicles:** Disruptive innovation opportunity in integrating cutting-edge technology into vehicles.
- **Shape-changing Technology:** Disruptive innovation opportunity in creating vehicles with adaptable exteriors for improved aerodynamics.

### Sectors Adopting This

- **Automotive Industry:** Disruptive innovation opportunity for automakers to create innovative and advanced vehicle technologies.
- **Luxury Vehicle Industry:** Disruptive innovation opportunity for luxury car manufacturers to design futuristic and high-tech interiors.
- **Emerging Technology Industry:** Disruptive innovation opportunity for tech companies to develop shape-changing and adaptive technologies for various applications.

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