# Gold-Plated Automobiles The Mercedes Gold-Wrapped Cars Make an Appearance at Cannes 2012 By Jennifer Gosnell | Published 2012-05-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-gold-wrapped-cars References: [bornrich](http://www.bornrich.com/mercedes-gold-wrapped-cars-more-glamour-cannes-film-festival.html) & [egmcartech](http://www.egmcartech.com/2012/05/21/mercedes-benz-chauffeurs-cannes-film-festival-guests-in-gold-wrapped-vehicles/) The Cannes 2012 film festival was a fabulous affair, but the Mercedes gold-wrapped cars that carted the stars between festivities added a touch of luxurious glamour. What is more extravagant than [gold-plated automobiles](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush)? Basically nothing. Between the Cannes festival itself, the gorgeous stars that made an appearance and the beautiful autos, the whole event was a huge smash. With the slogan "star inside, star outside" gracing the exterior of the Mercedes gold-wrapped cars, the extravagantly luxurious [Mercedes-Benz](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds) C63 AMG were undoubtedly a hit at the Cannes festival. As part of the promotion, Mercedes had a test driving station set up for Mercedes-AMG as well as the Mercedes-Benz SL 63 AMG on exhibition outside the [Hotel du Cap-Eden Roc](https://www.trendhunter.com/trends/la-maison-tifosi-nastro-azzurro-00) following the actual festival. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Car Customization:** There is an opportunity for companies to offer luxury car customization services, such as gold-plating, to high-end customers. - **Experiential Marketing:** Events like the Cannes film festival provide an opportunity for luxury car brands to showcase their products and create memorable experiences for potential customers. - **Celebrity Endorsement:** Luxury car brands can leverage the power of celebrity endorsement to appeal to their target market and create buzz around their products. ### Where This Applies - **Luxury Car Manufacturing:** Luxury car brands can incorporate customization services and create limited edition models for high-end customers. - **Event Marketing:** Companies can offer event marketing services to luxury car brands to showcase their products at high-end events, such as film festivals. - **Celebrity Management:** Celebrity management companies can partner with luxury car brands to provide celebrity endorsement and influencer marketing services. ## Related on Trend Hunter - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Bedazzled Sequin Luxe Cars](https://www.trendhunter.com/trends/mystique-allure.md) - [L.A. Basketball-Themed G-Wagons](https://www.trendhunter.com/trends/mansory.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Rapper-Approved Molten Chrome Sedans](https://www.trendhunter.com/trends/mercedesbenz-cla.md) - [Luxury Platinum-Painted Sports Cars](https://www.trendhunter.com/trends/porsche-panamera-platinum-edition.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md)