# Mercedes Glasses MB Jumps into Optical Fashion with 40 New Frames By Going Like Sixty | Published 2007-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-frames-are-real-lookers References: [autoblog](http://www.autoblog.com/2007/07/16/mercedes-looks-at-a-new-market-with-optical-range/) We've been seeing a lot of cross over between fashion and automakers. In fact, [Porsche](https://www.trendhunter.com/trends/porsche-design-p8954) Design makes just about everything. As a result, [Mercedes](https://www.trendhunter.com/trends/mercedes-e-bikes) [Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection) just seem to make sense. The surprise is that Mercedes jumped into the game with not one, but 40 different optical models. Autoblog is reporting "At its Fashion Week event that concluded yesterday in Berlin, Mercedes unveiled a new range of sunglasses and eyeglass frames in cooperation with Italian eyewear company Allison SpA." Prices start at $230. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 82% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Fashion-automaker Collaboration:** Collaborations between fashion brands and automakers are becoming more common, presenting disruptive innovation opportunities in the intersection of these industries. - **Automaker Eyewear Collections:** Automakers creating their own eyewear collections, like Mercedes Glasses, show a potential disruptive innovation opportunity for automakers to expand their product lines. - **Optical Fashion:** The convergence of fashion and eyewear opens up disruptive innovation opportunities for fashion brands to explore new product categories. ### Who This Affects Most - **Fashion:** The fashion industry can explore collaborations with automakers to create unique eyewear collections, tapping into the consumer demand for crossover products. - **Automotive:** Automakers can venture into the eyewear industry, developing their own fashionable eyewear lines to diversify their offerings and appeal to a broader customer base. - **Eyewear:** The eyewear industry can embrace the convergence of fashion and technology, partnering with automakers to create innovative eyewear designs that merge style and functionality. ## Related on Trend Hunter - [Cybertruck-Inspired Luxe Eyewear](https://www.trendhunter.com/trends/p8951.md) - [Accessible Motorsport Sunglasses](https://www.trendhunter.com/trends/bmw-motorsport-eyewear-collection.md) - [Metallic Sports Car Sunglasses](https://www.trendhunter.com/trends/porsche-design-p8954.md) - [Sportscar-Inspired Eyewear](https://www.trendhunter.com/trends/iconic-curved-p8952.md) - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Fashion Designer-Visionary Cars](https://www.trendhunter.com/trends/gclass-past-ii-future.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md)