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# Super Safe Supercars
Mercedes ESF s400 Hybrid Concept Boasts Danger Control Driving

By Andrew Robichaud | Published 2009-06-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-esf-s400-hybrid
References: [swipelife](http://swipelife.com/2009/06/19/mercedes-esf-s400-hybrid-concept-2009/)

The [Mercedes](https://www.trendhunter.com/trends/mercedes-eqs) Benz ESF s400 hybrid has just about everything under the sun when it comes to a car. It moves fast, looks beautiful, and most of all, is one of the safest cars on the road.

Mercedes has made it a top priority to provide the [most safety-filled experience](https://www.trendhunter.com/trends/lepas) possible for its faithful drivers. The [hybrid concept](https://www.trendhunter.com/trends/mercedesbenz-canada1) comes equipped with a breaking bag (grabs road in moment of imminent crash, an extra LED bulb on the corner of the regular headlights) and ‘PRE-SAFE Pulse,’ which moves passengers up to 50mm closer to the center of the vehicle in order to reduce force on the upper body.

If you weren’t comfortable enough in a Mercedes before, you should be now.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 12% | Activity: 83% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Safety-focused Vehicles:** Opportunity for manufacturers to enhance vehicle safety features and protect drivers and passengers.
- **Hybrid Car Technology:** Potential for advancements in hybrid technology to improve fuel efficiency and reduce emissions.
- **Innovative Safety Systems:** Space for development of new safety systems that can prevent accidents and mitigate impact.

### Where This Applies

- **Automotive Manufacturing:** Manufacturers can innovate and integrate safety features into their vehicles to cater to safety-conscious consumers.
- **Automotive Technology:** Opportunity for technology companies to develop advanced safety systems and hybrid technologies for vehicles.
- **Automotive Insurance:** Insurance companies can offer specialized coverage and discounts for vehicles with enhanced safety features and hybrid technology.

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