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# Monumental Mercedes Centers
Mustafa Al-Nuaimi Designs a Fluid Circular Structure Inspired by Cars

By Meghan Young | Published 2014-10-03 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-center
References: [yankodesign](http://www.yankodesign.com/2014/10/03/a-monument-for-mercedes/)

The Mercedes center designed by Mustafa Al-Nuaimi looks like something straight out of Zaha Hadid's sketchbook, and that's meant as a compliment. Clean, futuristic and a work of art, the Mercedes center embodies the [luxurious designs of the vehicles](https://www.trendhunter.com/trends/gclass-past-ii-future) that the company produces without being too obvious in its influence and inspiration.

Forming a large circular structure complete with fluid lines, the Mercedes center boasts the brand's signature silver through to use of a [parametric metal skin](https://www.trendhunter.com/trends/capital-international-exhibition). Although just a concept for now, the Mercedes center makes a spiraling impact that will win many people over. Perhaps it will even inspire Mercedes to fund it. Dubbed the [Mercedes Fascination Center](https://www.trendhunter.com/trends/mercedesbenz-office), Yanko Design writes that it is "Mustafa Al-Nuaimi’s attempt to reinterpret the auto brand’s image in architectural form." He definitely succeeded.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 65% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Futuristic Automotive Architecture:** Architecture inspired by car designs.
- **Luxury Brand Architecture:** Architecture inspired by the luxury and prestige of high-end brands.
- **Parametric Architecture:** Architecture that uses algorithms and computational software to create complex designs.

### Where This Applies

- **Automotive Industry:** Opportunity for car manufacturers to collaborate with architects and designers in creating innovative automotive-inspired architecture.
- **Architecture and Design Industry:** Opportunity for architects and designers to apply automotive design principles in creating unique and futuristic buildings.
- **Luxury Retail Industry:** Opportunity for luxury brands to create unique and iconic flagship stores that reflect their brand identity through architecture.

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