# Luxurious Bear Keychains The Mercedes Benz x Medicom Toy Bearbrick is For Luxury Car Lovers By Malika Renee Butss | Published 2015-10-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-x References: [hypebeast](http://hypebeast.com/2015/10/mercedes-benz-bearbrick) & [mercedes-benz-connection](http://www.mercedes-benz-connection.com/tokyo/) The Mercedes Benz x Medicom Toy Bearbrick is coming to the 44th Tokyo Motor Show on October 28th, 2015. This simple keychain is the perfect accent to a pair of luxury car keys. This collaborative Bearbrick is available in the consumer's choice of gold or pink while the size is limited to the 5cm 70% variation. The luxe Bearbrick is suspended from a keychain with the Mercedes Benz branding on the split keyring. However, this limited-edition Bearbrick is also available without the keyring but this will not change the size of the [luxury toy](https://www.trendhunter.com/trends/berbrick-vecna). The Mercedes Benz x Medicom Toy Bearbrick will begin its pre-sale on October 28th, 2015 at [Mercedes-Benz Connection Tokyo](https://www.trendhunter.com/trends/art-car-1) and [Mercedes-Benz Connection Osaka](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Keychains:** Disruptive innovation opportunity: Designing high-end keychains with unique collaborations and limited editions to cater to luxury car enthusiasts. - **Collaborative Collectibles:** Disruptive innovation opportunity: Expanding collaborations between luxury brands and toy manufacturers to create limited-edition collectibles that cater to a niche market. - **Branded Accessories:** Disruptive innovation opportunity: Creating branded accessories, like keychains, as an extension of luxury car brands to enhance brand loyalty and cater to brand enthusiasts. ### Where This Applies - **Luxury Goods:** Disruptive innovation opportunity: Leveraging the luxury goods industry by creating exclusive collaborations and collectibles to attract affluent consumers. - **Automotive:** Disruptive innovation opportunity: Expanding the automotive industry's reach by creating branded accessories, like keychains, to captivate luxury car enthusiasts. - **Toy Manufacturing:** Disruptive innovation opportunity: Partnering with luxury brands to produce limited-edition collectibles, such as Bearbrick keychains, in order to tap into the luxury market. ## Related on Trend Hunter - [Automaker-Branded Limited-Edition Collections](https://www.trendhunter.com/trends/mercedesbenz-and-superplastic.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [London-Inspired Bear Figures](https://www.trendhunter.com/trends/bearbrick-1.md) - [Watermarked Jade Bear Figurines](https://www.trendhunter.com/trends/jade-berbrick.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Denim-Themed Luxury Figurines](https://www.trendhunter.com/trends/levis-6.md) - [Bear-shaped Bluetooth Speakers](https://www.trendhunter.com/trends/bearbrick-collectible-toy.md) - [Streetwear-Themed Aroma Diffusers](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments.md) - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md)