# Female Stunt Drivers Zhang Ziyi in Mercedes 'The Contract' Ad By Ayman | Published 2008-04-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-the-contract References: [dailymotion](http://www.dailymotion.com/video/x561sk_mercedes-benz-the-contract_auto) Famous actress *Zhang Ziyi* shows us her driving prowess in the new [Mercedes Benz](https://www.trendhunter.com/trends/vision-imobility) spot entitled “The Contract”. The commercial, which is inspired by the 1978 movie "The Driver", shows Zhang Ziyi skillfully driving a [Mercedes SLK](https://www.trendhunter.com/trends/electric-capri) which leaves two shady characters in awe and fear their life at the same time. The spot was created by chinese agency [Ogilvy & Mather](https://www.trendhunter.com/trends/audi-handbook-novels), Beijing. Mercedes has been cranking up the campaigns for their new models, check out their "Dream Factory": ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Female Stunt Drivers in Advertising:** More brands are embracing female stunt drivers in their advertising campaigns, creating opportunities for female drivers and skillful actresses in this niche area. - **Celebrity Car Endorsements:** Celebrity endorsements have always been popular in advertising, and featuring celebrities showcasing their driving skills in high-performance vehicles is creating new opportunities for the automotive and entertainment industries. - **Asian Advertising Agencies:** With the rise of Asian advertising agencies like Ogilvy & Mather, Beijing, there's an opportunity for these agencies to lead the way in creating innovative and attention-grabbing ads that appeal to global audiences. ### Where This Applies - **Automotive:** The use of female stunt drivers in advertising campaigns could be a disruptive innovation opportunity for car manufacturers looking to appeal to a wider audience. - **Entertainment:** The combination of showcasing driving skills and celebrity endorsements creates new opportunities for the entertainment industry, with movies, TV shows, and social media content possibilities. - **Advertising:** The use of female stunt drivers in advertising campaigns could inspire more disruptive innovation in the advertising industry when it comes to more creative ways to display brands and products. ## Related on Trend Hunter - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md)