# Multiple Choice Advertisements The Mercedes-Benz Speed Date Takes You on a Wild Ride By Chalaine Mantha | Published 2011-03-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-speed-date References: [notcot.org](http://www.notcot.org/post/38802/) & [www3.mercedes-benz](http://www3.mercedes-benz.com/mbcom_v4/xx/slk/en.html) The [Mercedes-Benz](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds) Speed Date is an [interactive advertisement](https://www.trendhunter.com/trends/samsung-ads-gamebreaks) that gives you the chance to be in charge. The interactive road movie starts off with a show of the new Mercedes-Benz SLK and model Ksenia Lauren who asks you to take a ride. You choose your own adventure by answering yes or no. You are also asked if you want to personalize your adventure by connecting with [Facebook](https://www.trendhunter.com/trends/made-for-what-youre-made-of). The Mercedes-Benz Speed Date advertisement feels more like a game than anything! You get to learn about the about the Mercedes-Benz SLK without even realizing it. I think that this is a perfect example of brilliant advertising! A gorgeous model mixed with a gorgeous car is bound to grab a few people's attention! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertisements:** The Mercedes-Benz Speed Date showcases the potential for interactive advertisements that engage and entertain viewers, enhancing the overall brand experience. - **Personalized Advertising:** The Mercedes-Benz Speed Date advertisement demonstrates the value of personalization in advertising, allowing viewers to tailor their experience and form a deeper connection with the brand. - **Gamification in Advertising:** The Mercedes-Benz Speed Date exemplifies the use of gamification techniques in advertising, where the interactive elements resemble a game, making the brand message more enjoyable and memorable. ### Where This Applies - **Automotive:** The automotive industry can explore interactive advertisements, personalization, and gamification techniques to create captivating experiences that promote their vehicles and engage potential customers. - **Advertising:** The advertising industry can embrace interactive and personalized approaches in campaigns, taking inspiration from the Mercedes-Benz Speed Date, to create more immersive and engaging brand experiences for consumers. - **Technology:** The technology industry can provide innovative solutions and platforms to enable interactive and personalized advertising experiences like the Mercedes-Benz Speed Date, enhancing brand engagement and consumer interactivity. ## Related on Trend Hunter - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md)