# Disgruntled Drivertising
These Mercedes-Benz SmallRepair Ads Urge Drivers to Take a Chill Pill

By Jason Soy | Published 2011-07-21 | Updated 2011-07-25 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-smallrepair-ads
References: [adsoftheworld](http://adsoftheworld.com/media/print/mercedesbenz_scratch) & [mideast.mercedes-benz](http://www.mideast.mercedes-benz.com/content/middle_east/mpc/mpc_middleeast_website/en/home_mpc/passengercars/home/servicesandaccessories/services_and_workshop/repair_and_restoration/smallrepair.html)

I've often laughed at drivers' facial expressions as they become upset over automotive problems and these Mercedes-Benz SmallRepair ads illustrate exactly what I mean. Drivers often get frazzled over the tiniest of mishaps and Mercedes-Benz has taken advantage of that situation and produced these satirical posters demonstrating driver reactions with hilarious cartoon faces.

There are three Mercedes-Benz SmallRepair ads in total and they all urge drivers to remain calm when encountered with scratches, dents and blemishes to their vehicles as the Mercedes-Benz SmallRepair service will gladly take care of the problems for them.

**Implications** - Consumers are receptive of humor-based advertising because it evokes a light-hearted atmosphere that consumers feel comfortable in. Corporations looking to convey themselves as personable will find it beneficial to utilize promotional campaigns that are injected with humor.