# Typography Auto Ads Mercedes-Benz Pre-Safe Brake Warns You Not to Text and Drive By Marissa Brassfield | Published 2009-05-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mercedes-benz-pre-safe-brake References: [jalopnik](http://jalopnik.com/5252477/new-mercedes-ad-highly-textual) & [youtube](http://www.youtube.com/watch?v=8wzWVRoYcf4) These [typographical ads](https://www.trendhunter.com/trends/pumpui) for [Mercedes-Benz's](https://www.trendhunter.com/trends/drive-pilot-story) pre-safe brakes use text to drive home the danger of driving while texting in a way that is visually arresting. As the car travels through town, words form the shapes of trees, houses, buildings, and bridges. When a child is detected, however, the Mercedes-Benz pre-safe brakes kick in and danger is averted. **Implications** - Typography is rapidly becoming an art form in its own rite, bringing what [art directors and graphic designers](https://www.trendhunter.com/trends/beige-billboards) have known for years to light as common knowledge. This opens up a new realm for those involved in the art industry, providing a way to communicate a piece's concept in a way that is more comprehensive. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Typography as Art Form:** The use of typography as a visual medium to convey messages opens up opportunities for artists and designers to create visually compelling and conceptually rich works. - **Visual Communication in Advertising:** The use of typography in advertising campaigns creates visually arresting and attention-grabbing messages to effectively convey the intended message. - **Innovative Braking Technologies:** The integration of pre-safe brake systems in cars presents disruptive innovation opportunities for automobile manufacturers to further enhance road safety and prevent accidents. ### Sectors Adopting This - **Art and Design:** The art and design industry can explore new avenues and techniques for incorporating typography as an art form to create visually stunning and conceptually rich works. - **Advertising and Marketing:** The advertising and marketing industry can leverage the use of typography to create visually captivating campaigns that effectively communicate messages and capture audience attention. - **Automotive Manufacturing:** The automotive manufacturing industry has the opportunity to develop and integrate innovative pre-safe brake technologies in vehicles to enhance road safety and prevent accidents caused by distracted driving. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Safety-First Car Typefaces](https://www.trendhunter.com/trends/volvo-centum.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md)